Abby Hsu

Product Growth / Startup Investor

Product & Growth
2022 - 2023
● Product & Growth Strategy Wellness Marketplace: Catalyzed product-led growth for early stage demand and supply generation, achieving a 15% supplier sign-up and a 9% service booking by designing optimal customer journeys based on in-depth interviews, crafting targeted value propositions to create consistent supply conversion, and directing Scrum teams for agile MVP iterations. ● 0-1 PMF assessment Helped formation of a HR tech via YC matching platform. Conducted research, ideation, and MVP. Built product narrative from scratch and attracted trial customer in 60 days.

Investor
2021 - 2022
Investing into the Future of Intelligent Protocols. We are investors helping define and build projects around blockchain gaming, metaverse, DeFi, and other blockchain protocols. ● Led the execution of 40 investments in Gamefi, DAO, Web3 platform sectors, from initial engagement to research and presentation, due diligence, allocation, and legal process. ● Assisted in the incubation of 3 projects, supported founders with idea formation, narrative development, fundraising, and token design

Investor
2020 - 2022
Led investments and deployed millions in early stage startups - 2 became YC portfolios, 1 got invested by Tiger Global, and 1 pre-unicorn in Southeast Asia. ● Sourcing deals in APAC and completed 6 investments. Deals ranged from pre-seed stage to Series B in fintech, healthtech, consumer, and marketplace sectors. ● Taking data-driven, product-focused, and growth-oriented approach for investment thesis. Identifying companies with solid foundation and platformization possibilities. ● Supporting portfolio in redefining value proposition at different stage. Generating insights from data analysis and user research to improve strategy, development priority, and inspire business expansion. ● Sourcing potential incubate projects and assisting in the fundraising process.

Product Manager - Growth & Strategy
2018 - 2020
Led revenue growth initiatives by conducting data analysis, defining key metrics and priorities, and coordinating cross-functional teams of 700+ sales, developers, algorithm engineers, designers, and operators. Revenue & Conversion Funnel Growth: ● Revenue Retention: Developed a reactivation strategy targeting high-potential users with personalized content and user journeys, successfully reactivating 20% of inactive users and achieving a 7.7X revenue return with only 8% of the new acquisition cost. ● Algorithm and Conversion: Updated the matching algorithm and implemented a comprehensive customer profile, improved sales workflow, resulting in 5.8% increase in pay conversion rate. ● Automation and Conversion: Built an automated conversion flow through email, notification, SMS, and landing pages, resulting in a 2.3% increase in pay conversion rate for new users. ● Referral: Launched a referral program in collaboration with the product team, achieving ROI of 39X and a 47% share to registration rate. Expanded the program's scope after initial success, resulting in referral revenue increase of 4.5X while maintaining ROI of 18.8X.

Product Manager - Growth & Data
2017 - 2018
Growth team drives the DAU of the video platform from 10 million to over 40 million within a year through effective data-driven initiatives and ecosystem building. Ecosystem & Creator Growth - to support 300% growth on DAU ● Content Creator Profile: Created a comprehensive database with automatic update function, successfully maintained data accuracy at 96%.. Supported 8 teams, enhanced content recommendation effectiveness and creator management. ● Content and Creator Acquisition: Defined key metrics for evaluating video quality and relevance, implemented content acquisition strategies, built 3 pipelines, and successfully coordinated operators to onboard 200 high profile creators to drive ecosystem growth. ● Growth Monitoring: Established a data visualization platform with analytical models to track onboarding, content dynamics, and supply-demand activity, driving informed decision-making. ● User Cold Start: Led cross-functional team, launched user exploration and feed experiments, resulting in a 3.36% increase in new user video plays and a 1.38% improvement in play duration.

Rookie Fund Manager
2016 - 2017
Rookie.Fund is a student-run venture fund investing in young entrepreneurs, spin-off from 500 Startups. ● Led the team to view 200+ startups, investing in 1% and overseeing investments. ● Handled investor relation and public relation, sourcing 15+ PR opportunities for branding. ● Built a network of 100+ ecosystem connections in Taiwan and China, generating steady deal flow through enhancing brand awareness and fitting value proposition to partners. ● Supported the fundraising in Taiwan and expanded Rookie Fund to China from scratch.
Community Manager
2016 - 2017
● Leaded 500 Rookies program in Taiwan and scaled it to Xiamen, city of China, with a local team set up from scratch within a month. ● Managed the PR, branding, media relationship in Taiwan. 90% of media connections in Taiwan was covered in PR campaigns.