Parallel-Path Marketing: How Brands Win Gen Z – Adam Devine
Talks about parallel-path marketing, Gen Z and advertising challenges
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Adam Devine
Founder of Foresight Data
New York, New York
Overview
Adam Devine is currently serving as the Chief Revenue Officer and Co-founder at Foresight, where he has successfully led revenue and profit growth, customer acquisition, and category creation initiatives. With a background in enterprise software and SaaS sales, he has a proven track record in brand development, team leadership, and business process improvement, having held key roles at notable companies like Altru and AnyVision.
Work Experience
CRO & Co-founder
2023 - Current
Foresight Data is the most powerful, complete and user-friendly platform for venture and private equity investors to source, manage and analyze deals
Foresight Data provides a platform for data-driven private market investors, integrating all investment data and offering IT services.
Venture Partner
2020
Identify and refer deals to the firm and provide GTM guidance to portfolio companies
TVC is a transformational, early-stage venture firm backed by world class entrepreneurs and business leaders.
Advisor
2019
Teampay's distributed spend management software gives finance teams more control, transparency and automated productivity while providing employees with responsible spending power. I work closely with the company's founder and CEO to position and articulate the product, create and guide GTM plans and assets, coach marketing team members and advise on hiring.
Teampay's expense management platform streamlines the purchase process across virtual and physical cards, invoices, and reimbursements.
Raised $65,001,000.00 from Proof Ventures, Irregular Expressions, CCIX Global, Page One Ventures, Mastercard, Trestle Partners, Fin Capital, Xffirmers and Sand Hill Angels.
Board Advisor
2022 - 2023
Provide strategic guidance to a revolutionary intelligent data processing software company rooted in data science research and powered by AI breakthroughs
Advisor
2021 - 2023
Provide category development, product positioning and go-to-market guidance to a pioneering software and program management company working to end communicable disease by giving every population, community and individual affordable access to health diagnostics
Primary Bio is a IT services company that offers health vaccination and testing solutions for public and private organizations.
CEO & Co-Founder
2021 - 2023
www.altrucrew.com
Altru is on a mission to make corporate giving profitable.
Chief Marketing Officer
2020 - 2020
Joined AnyVision, a computer vision software company that had raised $74 million from DFJ Growth, Lightspeed and Microsoft and other strategics, on Jan 27 as CMO. I had a month of operating in the normal world before the pandemic turned it upside down and 4 months before the general public lost its already strained tolerance for facial recognition. Despite these extreme headwinds I achieved the following: * led the product, marketing and sales teams in a total repositioning of the company from surveillance to safety * organized the business around two of AnyVision’s seven products that best fit the needs of the times (touchless access control and remote authentication) * created assets and executed tactics that increased Q2 2020 lead volume by 83% over Q1 * generated $13 million in sales-qualified pipe in 5 months with less than $100k in tactical spend
Advisor
2019 - 2020
Serve as a sounding board, strategist and content contributor after helping to build and scale WorkFusion over the course of 6 years as the company's founding marketer
SVP | Head of Marketing
2016 - 2018
Founding marketing leader at the top AI-driven automation company for enterprise business. Created product marketing, demand generation, field marketing, sales enablement, analyst relations, PR, content and design departments and sourced and managed team. Helped to grow revenue by 16,500% in 6 years by generating and nurturing high-quality leads, deepening customer relationships, creating and evangelizing the intelligent automation category, and expanding partner network within financial services, healthcare, retail and energy sectors.
VP | Head of Marketing
2012 - 2015
Drive pipeline by leading all marketing functions at WorkFusion, including product, brand, field, and strategic marketing as well as PR, sales enablement and channel marketing.
WorkFusion offers automation solutions to enterprises to help them reduce costs and up-skill workforces.
Raised $341,300,000.00 from Georgian.
Advisor
2018 - 2019
Provide guidance on product and go-to-market strategy for early-stage machine learning software company focused on mitigating the crippling cost of product returns.
SVP | Director of Strategy
2010 - 2013
Lead strategic planning for the North American operations of Dentsu, Inc. Drove positioning, "big idea" development, product marketing and innovation work for the agency's B2B and B2C clients, including Canon USA, NTT DATA, NTT Communications, Rakuten, and Scott's Miracle-Gro.
Education
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