Adi Govindarajan
Founder @ Stagg Strategy | Digital Marketing & Growth Strategy Advisor | Currently Incubating a Startup
Los Angeles, California
Overview
Work Experience
Founder and CEO
2023 - Current
SVP of Digital
2021 - 2023
SVP of Digital
2021 - 2023
Head of Marketing
2019 - 2021
Advisor
2018 - 2019
Director of Paid Media
2019 - 2019
Website and marketing system used by the world’s leading real estate agents and brokers.
Raised $50,500,000.00 from Switch Ventures, Toba Capital, Bessemer Venture Partners, Scribble Ventures, 75 & Sunny, Scribble Ventures, Toba Capital, Dirk Nowitzki, Switch Ventures and Bessemer Venture Partners.
Director of Marketing
2018 - 2019
Petnet is a pet technology company that uses smart home technology and artificial intelligence to improve pet health. I've successfully led the marketing launch of the v2 of Petnet's flagship product, the Petnet SmartFeeder, a smart home automatic pet feeder for cats and dogs and Petnet SmartDelivery, a pet food delivery service that uses A.I. to recommend the best pet food recipes and portion sizes and delivers the bag of pet food to customers at the right time for free. Among my responsibilities at Petnet, I oversee: • Management of marketing and sales operations across 3 teams: creative, sales, and marketing. • Complete development of comprehensive marketing strategy across several channels, including paid search, paid social, connected TV, broadcast TV, programmatic display/video, and eCommerce retail. • Development and management of $300K monthly paid media spend efforts across Google Analytics, AdWords, Facebook Business/Ads Manager, AudienceX, TwitterAds, and AMS. • Strategic build and execution of conversion-focused email automation, using MailChimp and SendGrid, and organic growth efforts across earned and owned media, including SEO, onsite blog/content, Instagram, Twitter, and Facebook. • Leveraging Press and 3rd party content across organic and paid traffic. • Developing and executing experiential and tradeshow marketing strategies across conferences and coordinating live demo events.
Petnet is a connected pet device company that offers a pet analytics platform to find solutions for fundamental problems of petcare.
Raised $14,874,998.00 from Tiny Capital and CABRA VC.
Manager; Media Buying - eCommerce Retail Marketing
2017 - 2018
Amazon Operations & Marketing • Building and managing eCommerce retail marketing team. • Developing and coordinating strategic inventory operations and review aggregation initiatives. • Optimizing product pages/tags and Amazon Storefront for organic performance. • Developing and executing marketing and storefront strategies across Amazon platforms including: Seller Central, Vender Central, AMS, AMG, and AAP. • Leveraging real-time data from Seller Central/Vendor Central/AMS reporting platforms to optimize campaign performance and provide recommendations to improve business growth across KPIs, including ACOS, ROAS, ECR, and GCPA. Search Engine Marketing • Developing and executing marketing strategies across AdWords, Bing & YahooGemini to support client business growth. • Measuring and optimizing SEM campaign performance to establish KPI benchmarks and recommendations for future testing opportunities. • Track and report on KPIs and website data using Google Analytics and search platform reporting. • Managing campaign budget and bidding strategy across several KPIs including CPC, CPM, CTR, ROAS, CPA, CPL, CR and ECR. • Performing ongoing keyword discovery, expansion, and optimization • Providing competitor analysis on Keywords, Ads, and available performance metrics using Similar Web, Spyfu, SEM Rush, and Keyword Tool. Facebook Marketing • Develop Facebook marketing strategies & plans to support and achieve client business growth • Strategize, Execute, and Manage a variety of client Facebook Ad Campaigns: conception > creative (Photoshop) > execution > optimization > data analysis. • New Acquisition | Retargeting | Dynamic Product Ads • Measure and optimize campaign performance to establish KPI benchmarks and recommendations for future testing opportunities. • Leverage real-time data from Facebook Ads Manager / Google Analytics reporting platforms to communicate campaign performance and provide consultative recommendations to improve business growth.
Content Acquisition - Senior Partnership Manager/Buyer
2016 - 2017
Sourced, negotiated and purchased online media from publishers and networks Developed and maintained solid working relationships with online publishers Analyzed and developed prospects/insights from interactive programs (YouTube CMS and our own proprietary CMS) Analyzed and optimized buying strategy for maximum ROI and reported on performance metrics to maximize lead and revenue generation Led the content acquisition team to create a seamless workflow, maximize performance and provide superb customer service to clients
Tier III Certified Personal Trainer
2014 - 2016
Equinox is a high growth collective of the worlds influential, experiential, differentiated lifestyle brands.