Aihui Ong
General Partner at Transform Capital
San Francisco Bay Area
Overview
Work Experience
General Partner
2021 - Current
Invest in Series B or later technology startups with a commitment to philanthropy where 50% of General Partners' profits (carried interest) are donated to causes LPs and founders care about the most.
Transform Capital invests in late-stage tech startups and donates 50% of General Partners' profit to causes investors & founders care about.
Board Member
2022
Carta of Africa
Investment Partner
2019
XFactor Ventures is looking for tenacious female founders and mixed-gender founding teams attacking billion-dollar market opportunities. With three funds and a portfolio of over 85 companies, we are one of the most active venture investors in companies founded by women. We invest $125k into pre-seed or seed stage rounds and provide advice, mentorship, and connections to help our companies succeed. The XFactor investing partners are current successful operators, collectively raising over $800M in capital, hiring thousands of employees, but they are still in the trenches every day. Let's connect if you're a female founder working on a big idea!
Chief Executive Officer
2020 - 2021
As the CEO, I delivered the overall vision, sales/marketing strategy, and technical guidance for the market leader in wearable pet products. Oversaw custom-designed hardware, artificial intelligence (AI), machine learning (ML), and Big Data into a suite of smart, Internet of Things (IoT) solutions that monitor a pet’s location, health, fitness, and safety. • Accountable for a $50MM P&L, day-to-day operations, investor relations, and the interface to the company’s parent Mars, Inc. • Rationalized, restructured, and reorganized operations to reduce costs • 2X revenue year over year by simplifying the online purchasing process, streamlining the product line mix, focusing marketing dollars on key products, and opening up new retail channels. • Spearheaded the redesign of the company’s e-commerce Website, which led to a 3000% improvement in the conversion rate, reduced shopping cart abandonment by 40%, and improved NPS score by 50%. • Redesigned the mobile app to increase pet data visibility, enhance ease of use, and augment the pet health alerts, reducing the churn in the mobile subscription service by 25%.
Whistle is a device and mobile app system created to monitor a pet's activity and health.
Raised $21,001,000.00 from Kombo Ventures, Green D Ventures, Alumni Ventures and Slow Ventures.
Senior Vice President Of Technology
2018 - 2019
As a business and technology leader, Aihui is responsible for developing and overseeing the execution of the company’s technology and data-driven strategies by leveraging technology, artificial intelligence and real-time data to facilitate best in class consumer insights and delivery of premium products to consumers nationwide. • Grew the technology team from three to over 30 software engineers and data scientists/analysts, leading to a new IT infrastructure that dramatically improved the company’s operational efficiency. • Introduced automation between SnackNation and third-party vendors, cutting shipping costs by 30% and shipping time by two days.
Healthy snack delivery service that makes healthy snacking fun, life more productive, and workplaces awesome... and now, your home!
Raised $20,000,000.00 from Meaningful Partners, 3L Capital and Relevance Ventures (formerly Relevance Capital).
Founder & CEO (Acquired)
2011 - 2018
EdgiLife helps consumer packaged goods companies instantly engage in a unique dialogue with health & wellness-centric consumers to create successful products. EdgiLife’s AI/ML platform ingests data from consumer insights collected via a better-for-you snack subscription box called LoveWithFood and sold predictive trends/data to consumer packaged goods companies (CPG). • Built company from the ground up, from writing the initial Ruby on Rails code to growing sales from zero to multi-million dollar in revenues to raising millions in venture capital. • Established sales pipeline of more than 3,000 CPG companies, including household names such as General Mills, Hershey’s, and Hammonds.
EdgiLife is the creator of a proprietary insights platform.
Founder & CEO (Acquired)
2011 - 2018
Love With Food's mission is to help consumers easily discover natural, organics snacks delivered to their doors. Over 7 years, Love With Food is one of America's largest B2C snack subscription company. Love With Food is endorsed by celebrities like Andrew Zimmern, Tiffani Thiessen and MasterChef winner Christine Ha. • Inc 5000 2015: The Fastest-Growing Private U.S. Companies - Love With Food Ranks #129 • The 50 Fastest-Growing Women-Led Companies in America - Love With Food Ranks #9 • Love With Food acquired 4 other subscription companies - Goodies.co (Walmart company), TasteGuru, Send Me Gluten Free and G-Free Foodie Box. • Grew subscriber base to over 500K using growth hacking strategies such as influencer, social media, and email marketing augmented by extensive public relations outreach.
Love With Food is a marketing and market research platform for CPG food brands.
Raised $2,095,000.00 from TSVC and Jeffrey Tha.
Founder - PeopleSoft Project Manager/Technical/Functional ERP Expert
2001 - 2011
Started and operated a development and consulting company that specialized in the implementation of ERP financial systems in Fortune 500 companies.
Senior Software Engineer
2000 - 2001
Based in Pleasanton (CA), involved in product development of Purchasing, Billing, Asset Management systems.
Oracle is an integrated cloud application and platform services that sells a range of enterprise information technology solutions.
Senior Consultant
1999 - 2000
Based in Los Angeles (CA), managed and implemented enterprise financial and payroll software for Fortune 500 companies like General Motors.
Accenture Ventures is a venture capital firm arm of Accenture, delivers innovative solutions with strategic partnerships and investments.