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Alaina Hartley

Principal at Greycroft

United States

Overview 

Alaina Hartley is a Principal at Greycroft Consumer Brands in the United States, where she has excelled in leadership, marketing, and entrepreneurship. With a background in consulting at Bain & Company and experience at companies like Snap Inc. and The Walt Disney Company, Alaina brings a wealth of expertise in social media, sales, and project management to her role at Greycroft.

Work Experience 

  • Principal

    2022 - Current

    Leading pre-seed and seed Consumer Products investments.

  • Chief Of Staff & Investor

    2021 - 2022

  • Investor

    2018 - 2021

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets.

  • Associate Consultant

    2017 - 2018

  • Research Engineering; Marketing

    2015 - 2017

Snap is a technology company that offers the products Snapchat, Spectacles, and Bitmoji.

Raised $5,553,527,880.00 from Alwaleed Bin Talal and Tencent.

  • Strategic Business Innovation Intern

    2016 - 2016

    Corporate Strategy & Business Development

The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.

Raised $11,000,000,000.00 from Citibank.

  • TMT Investment Banking Summer Analyst

    2015 - 2015

Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.

  • Marketing Intern

    2014 - 2014

Guess is a retailer of denim apparel, shoes, and accessories for women and children.

  • Intern

    2014 - 2014

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