Alanna Gregory
Head of Growth at Cash App
Alanna Gregory
Head of Growth at Cash App
New York, New York
Overview
Work Experience
Head of Growth
2022 - Current
Lead customer acquisition, engagement, operations and martech teams for Cash App + Afterpay.
Sr. Director, Global Head of Customer Growth + Engagement
2021
Built global crm organization, hired team across lifecycle marketing, web marketing, commercial content and marketing operations.
Senior Venture Partner
2021
Investing in pre-seed & seed companies with a focus on fintech & consumer tech
VP, Marketing & Digital
2019 - 2021
GM for D2C business, managed the P&L, led teams across B2C and B2B. Grew the business 3x ahead of growth equity investment from Summit Partners. Built and lead teams across - - Growth marketing & retail (Amazon) - Subscription and e-commerce product - CRM, Martech & Data - Brand marketing and Creative - International Key achievements: - DTC/Ecommerce- Managed 8 figure spends profitably - Subscription - Delivered upper double digit attach rates, resulting into strong recurring revenue - Led expansion of Amazon and international business - Deployed cutting edge martech & analytics stack (Segment, Iterable, GA, Fivetran, Looker, Contentstack)
Head of Growth
2018 - 2019
Built the growth function across paid channels, retention and analytics; launched Flutterwave's consumer product, now called Send, ahead of company's $35M series B financing. Reported into the CEO. Flutterwave (YC S16) is a Nigerian fintech startup and one of YC's most valuable companies. Investors: Tiger Global, Greycroft, Avenir Growth Capital, eVentures.
Growth Consultant & Advisor
2017 - 2019
Growth consulting and advisory to early and growth stage technology businesses. Work alongside CxOs and executive teams across product development, customer acquisition, retention and data. Experiences include: --Consulting for MIRROR, Il Makiage, Flutterwave, Prose, Allergan, Soma Capital --Advisor to Bowtie (acquired 2019); NexTravel (acquired 2021); With Clarity
Founder and CEO
2014 - 2017
Vive (YC S15) is beauty simplified. Vive is a membership-based beauty concierge service that, for a flat monthly fee, provides members with a set number of blowout appointments at pre-vetted, top-rated hair salons in your city. Bookings can be made in advance or at the last minute. Vive is currently live in New York City, Chicago and Los Angeles. Vive is a Y Combinator S15 company.
Emerging Markets Research, Assistant Vice President
2010 - 2013
Emerging Markets Research through January 2013: Publish original research on three asset classes: foreign exchange, local bonds and credit. Global asset allocation strategy with focus on equities February-December 2013. Team consistently top-ranked by Greenwich Associates.
Electronic Trading Equities, Product Analyst
2009 - 2010
Managed a team of 4 to launch Barclays’ Global Equities Electronic Trading platform in Europe and Asia.