Aleksija Vujicic

Founder & CEO

2023 - Current

A new social commerce platform. The future of commerce is peer-to-peer. The future of fashion is "Connected" (physical pieces connected to a digital twin via an NFC chip). The future of social commerce is TATA Bazaar. Pre-seed funding from Andreessen Horowitz, participating in a16z Crypto Startup School 2024

Investment Associate

2022 - 2023

MBA Associate

2021 - 2022

MBA Candidate

2020 - 2022

• Co-President, Stern Private Equity and Venture Capital Club • VP Partnerships & Events, Entrepreneurship & Startup Association • MBA Intern: Balanced Tiger - Adaptogen Protein Bar Start-Up • MBA Start-Up Consultant: Gigit Marketplace • Member, Stern Venture Thesis Program: Gen-Z Marketplaces and Consumer Goods

MBA Intern - Marketing & Growth Strategy

2021 - 2021

Creative Strategy Consultant

2019 - 2020

• Crafted brand and growth strategies in their entirety for fashion and wellness start-ups such as Misha Nonoo, StillLife and American Two Shot • Created 6-month go-to-market strategy for StillLife that attracted program waitlist of 500 clients within 2 months and secured U.S. Navy Seal Team 3 as brand’s first client • Devised and implemented new VIP clientele-focused brick-and-mortar retail strategy at American Two Shot resulting in an increase of foot traffic by 100% and monthly revenues by 300% in six weeks • Built social media and marketing strategy across email and Instagram for Misha Nonoo that increased social media following by 76% and improved e-commerce sale conversion by 110% in 4 months

Founder & CEO

2017 - 2019

• Founded Zenzy, a digital wellness and fashion media platform for teen girls • Raised $1 million in funding from CEO of Global Brands Group • Owned business development, creating partnerships with brands such as Her Campus, Bustle, Birchbox, LOLA • Managed team of 20+ freelancers, four of whom were hired full-time on the Zenzy team • Increased circulation by 100% leading to 10k Unique Monthly Viewers, 500+ e-newsletter subscribers & 10k social media followers in 8 months

Creative Strategist

2017 - 2019

• Led team of 10 to develop new brick-and-mortar strategy for BCBG presented in the form of an executive report and presentation to CEO of GBG and President of BCBG that was ultimately implemented by BCBG • Created and hosted flagship retail marketing event and partnered with local NYC artisans and influencers to launch new seasonal line, resulting in an increase of foot traffic by 500% and sales by 250% • Designed new marketing campaign for Joe’s Jeans in collaboration with WeWoreWhat; resulted in 88% more new customers and contributed to brand’s historically largest online sales day • Established a (now yearly) “Innovation Challenge” designed to reinvigorate an entrepreneurial spirit within a large corporation that received 92% positive feedback from nearly 3k employees

Intern

2016 - 2016

Intern in the Global Brands Group 10 Week Summer Internship Program

Marketing Intern

2016 - 2016

- Supported VP and CMO by performing rigorous research and presenting recommendations in the form of trend reports and brand partnership proposals to cross-departmental leadership - Assisted in the launch of ‘Modern Icons’ fall marketing campaign through coordination of campaign stars such as Halsey and Boyd Holbrook in both photoshoots and other supplemental marketing materials