Alex Chang

Co-Founder, GP

2019 - Current

Underdog Labs is a venture fund focused on very early stage opportunities (pre-seed & seed). We invest in mission driven Underdog founders and actively partner with them to navigate the start up waters to success.

Fellow

2021

ODA3

COO

2017 - 2020

COO, Co-Founder

2014 - 2015

At Perfect Coffee we make it incredibly easy for coffee lovers to make amazing gourmet, specialty coffee at home. We've developed proprietary technology to ensure freshness and the perfect grind...and partner with the finest local roasters (Blue Bottle, Stumptown, Philz, and more)...to deliver pre-ground, single preparation coffee to your door. Just follow our incredibly easy instructions, or use our iPhone app - and you'll get amazing coffee in the comfort of your home.

Advisor

2015 - 2015

Frontleaf provides customer success software that helps SaaS companies drive customer adoption, engagement and retention.

EVP Marketing Solutions

2012 - 2014

Responsible for driving RealPage's industry leading Marketing Solutions businesses. Primary P&L owner for Marketing Solutions division consisting of Customer Acquisition (Websites, SEO, CRM, Social Media, Design services), Conversion (Contact Center) and Retention (Resident Portal) businesses. Managed a distributed team of over 500 employees across multiple cities and countries. Operational responsibility for Product Management & Development, Engineering, Product Marketing, Product Sales, Customer Support and Data Analytics within the division. Extensive participation in M&A from diligence & evaluation to post transaction integration and on-boarding. Executive Vice President reporting to the CEO, Sec 16 Officer and member of Executive Committee.

CEO & Founder

2007 - 2012

Founded, ran and ultimately sold Roost.com. Backed by top tier venture investors, our team built and grew a terrific & differentiated Real Estate product for consumers. We successfully pivoted Roost into a SaaS business after the real estate market crash of 2008. Roost was acquired by VerticalResponse, one of the leading email service providers in 2011 and I stayed with VR for approximately one year to steward the integration of our team and product into their platform.

SVP Operations, Strategy

2004 - 2007

Acting COO. Responsible for technology, operations and day to day management of the CA office.

Walmart.com - Sr Director, member of Operating Committee. P&L responsibility for all Online Services

2000 - 2004

Responsible for developing & managing all Service Businesses for Wal-Mart's online division. Point person for "site to store" integration initiatives and strategy. P&L owner for Photo Service, Pharmacy, Financial Services, Wireless, Travel, ISP. Core part of senior management team and member of Walmart.com "Operating Committee"

VP Marketing

1998 - 2000

Oversaw sales and marketing for the company. Member of senior management team reporting to the CEO. We sold this to Expedia in 2000. Terrific experience.