Alexander White

Co-Founder & CEO

2021 - Current

Subcity, founded in 2021, is an online platform that helps small manufacturers discover, claim, and collect economic incentives and tax credits. Subcity delivers personalized results for their clients and has already helped them identify and secure tens of millions of dollars in tax credits and incentives available to small businesses. Subcity raised a $3M seed round led by Homebrew with participation from BoxGroup, Slauson & Co, V1VC, The Fund, IA Ventures; current and former executives from top FinTech companies like Stripe, Plaid, and Intuit and many more relevant angels and institutions. By leveraging its founders’ years of expertise in government, SaaS, and big data, the innovative platform makes it easy to identify and apply for financial incentives using a combination of human expertise with algorithmic automation. Subcity’s mission is to democratize access to capital and tax credits for America's small manufacturers. For more information about Subcity, and to see what government incentives might be available to your company, please visit: www.subcity.com

VP, Content & Programming

2019 - 2020

The VP role is the top content and programming offering leader at Pandora responsible for setting direction and priorities and growing listening hours. This role partners across many executive leaders and teams and works closely with the SiriusXM Executive Committee.

Head of Next Big Sound and Curation Programming

2017 - 2019

Head of Next Big Sound

2015 - 2017

Adjunct Professor

2015 - 2020

Co-created the course -- Data Analysis in the Music Industry: Strategy & Application with Dean Larry Miller in 2014. Co-taught the course with him before taking it over myself. The course is now required for all Steinhardt music business graduate students and we rolled out an undergraduate version.

Co-Founder & CEO

2008 - 2015

Launched in 2009, Next Big Sound was the leading provider of online music analytics and insights. Used by thousands of individual bands and managers as well as the biggest labels and distributors in the world, Next Big Sound also powers the Social 50 and Next Big Sound branded charts for Billboard magazine. In the spring of 2015 Next Big Sound was named the most innovative company in the music industry by Fast Company and Top 50 most innovative in the world. Next Big Sound was acquired by Pandora on July 1, 2015. Since launch our mission has been to transform the music industry through making social, streaming, and sales data useful to artists and their teams. There is no better way to further our mission than to become part of the leading music service, Pandora, whose belief in the infinite power of music aligns completely with our own. Some highlights from my time at Next Big Sound, Inc. • Raised $7.5M in venture capital across two financing rounds (Seed in 2009, $6.5M Series A 2012) from Foundry Group, IA Ventures, Alsop Louie, SofttechVC, and several notable angel investors. • Closed millions of dollars in annual SaaS recurring revenue - from first conversation to signed legal document - across Fortune 50 and many major global entertainment companies. • Grew and managed the team from three co-founders to 20+ engineers, data scientists, designers, data journalist, finance/operations, etc. • Keynoted and spoke at conferences and classrooms around the world: -SXSW (2010-2015) -Midem (2010, 2011, 2015) -Liverpool UK Sound City (2012), Dublin Websummit (2014), Barcelona Future of Music (2013), Amsterdam Dance Event (2011), DC Future Music Coalition (2010), Toronto Canadian Music Week (2011, 2013) -Harvard, Northwestern, NYU, UMass Amherst, Columbia, Berklee School of Music, CU Boulder • Profiled and quoted in NYTimes, WSJ, Bloomberg Businessweek, Fox Business, Forbes, CNN, TechCrunch and dozens of other publications.