Alicia Navarro
Founder of FLOWN
Alicia Navarro
Founder of FLOWN
London, England
Overview
Work Experience
CEO & Founder
2020 - Current
FLOWN is a virtual co-working platform providing focus and connection to remote-working professionals, communities and enterprises. We are tackling the two big existential crises we face as humans: our eroded ability to focus in a world of distractions, and our isolation and loneliness particularly in a post-COVID world of increased remote work. FLOWN leverages the neuroscience technique of ‘body doubling’ - where you work alongside someone else - to create the ultimate accountability platform. Popularized by its efficacy for those with ADHD, body doubling works because the mirror neurones in your brain mimic the behaviours you observe. It is why you yawn when you see others yawn, and why studying in the library with others was so effective. We offer a range of different focus session types, including structured sessions led by our charismatic facilitators (think: gym class for getting stuff done), as well as 24/7 drop-in sessions (think: instant ‘virtual library’ effect), with everyone working silently on-camera together. FLOWN is like a “Peloton for work”: an accountability village for getting stuff done. We’re a “live LinkedIn”: a synchronous professional network. Used by brands, celebrities, and communities for hosting communal focus activities for their members. Read our TrustPilot to read about how we help people with ADHD, distraction, and isolation as they work: https://uk.trustpilot.com/review/flown.com Try us out for free at flown.com Businesses, universities, communities and celebrities can contact us here: https://go.flown.com/business
Advisor
2018
Provenance helps brands be transparent about their supply chain's origins, journey, and impact. They use innovative technology and blockchain to tell stories that build trust and connection with their customers. Alicia advises the CEO and exec team on product strategy, leadership, and growth.
Founder & CEO
2018
Alicia & Cat Navarro support startups from Pre-Seed to Series B across a range of topics, leveraging their collective experience in founding, strategic, cultural, and operational roles across multiple companies: * coaching and mentoring senior management on culture, leadership, and board/investor management * coaching, mentoring, and training up-and-coming talent on task management, leadership skills, and self-presentation * brand building * interviewing and assessing talent * guidance on team and people management * brainstorming and ideation on product/feature/market development * fund raising strategies and developing pitch decks
Chairperson
2019 - 2021
Yourkeys' platform helps housebuilders sell new build properties end-to-end in less time, with less friction, and less drop-outs. Alicia advises the founders and exec team on product strategy, leadership and investor relations. She also sits on the Board of Directors establishing solid governance systems and processes. Yourkeys was acquired by Zoopla in May 2021.
President & Co-Founder
2018 - 2020
In this non-operational role, I will continue to evangelise Skimlinks' vision of helping publishers diversify their revenues and gain greater reader insights by monetizing content through commerce. I will liaise with key customers and partners, and provide support to the CEO. I remain on the Board of Directors and continue to input as founding visionary.
CEO & Co-Founder
2008 - 2018
Skimlinks is a content monetization platform, that helps online publishers make money and gain insights from their commerce-related content. Working with 4.5m premium websites around the world and 20,000 retailers across over 50 affiliate networks, Skimlinks pays publishers a commission for the products their users buy after reading their content. By automating the affiliate marketing process for publishers, Skimlinks has made monetizing via affiliate a ubiquitous and mainstream form of monetization: simple, no effort, no impact to the user experience. In 2016, Skimlinks launched Audiences, a 2nd-party data co-operative for shopping intent, helping retailers and agencies target potential buyers of their products, and further rewarding publishers for their role in driving purchase intent. Skimlinks (and Alicia) have won many awards, including: Everywoman in Technology Entrepreneur of the Year Winner 2014 Sunday Times TechTrack 100 #17 in 2014 Tech City Future Fifty member 2014 Finalist in Ernst & Young Entrepreneur of the Year 2013 A4U AWARDS | Innovative Affiliate of the Year 2009 A4U AWARDS | Best New Entrant in Affiliate Marketing 2009 A4U AWARDS | Best Use of Technology within Affiliate Marketing 2009 NMA AWARDS | Best New Business 2009 NMA AWARDS | Special Award for Technological Innovation 2009 GOLDEN LINK AWARDS RUNNERS UP | Best New Publisher 2009 GOLDEN LINK AWARDS RUNNERS UP | Technology Genius Award 2009
Entrepreneur In Residence
2018 - 2019
Breega is a €150m seed fund, headquartered in Paris, France, with investments across Europe. Breega's investment team is made up only of ex-founders, and Breega provides an Operations team to support their portfolio companies with hiring, business development, and branding. I joined as Entrepreneur-in-Residence to help Breega expand into the UK, support their portfolio companies with product and positioning support, and to discover innovative companies to invest in which to invest.
Member Board Of Trustees
2017 - 2019
As an Alumni of Young Enterprise, I am very passionate about what this program can do for young people. It changed my life, giving me both confidence and a love of entrepreneurship, both which have been direct contributors to my career today. On the Board, I seek to bring in fresh thinking around digital transformation and entrepreneurship into how we help Young Enterprise achieve its mission.
Entrepreneur-in-Residence
2018 - 2018
I worked on a 2 month project as Entrepreneur-in-Residence (EIR) for First Minute Capital, the seed investment firm owned by Brent Hoberman's Founder's Forum group. As part of this role, I met with a number of First Minute Capital's portfolio companies to mentor them on building culture, leading teams, scaling internationally, and designing products with empathy.
CEO & Founder
2006 - 2008
Alicia founded Skimbit Ltd in 2006. The first product launched was Skimbit.com, a social decision-making tool for people making group decisions. http://skimbit.com Skimbit then launched Skim-in-a-box, which is the white-label version of Skimbit.com, that publishers can add to their site. Skimbit Ltd was selected for Web Mission 08 as one of the top UK-based startups.
Business Development Manager - Online Advertising
2007 - 2007
I was responsible for the monetization of Fairfax Business Media's online properties. This includes the Australian Financial Review (afr.com), Business Review Weekly (brw.com.au) and other financial titles. I identified and deployed an advertising platform, integrated it with a distributed ad sales team, set up and trained a traffic management group, and negotiated terms with an ad inventory planning platform.