Allen Gannett
Founder of Quite Nice
Allen Gannett
Founder of Quite Nice
New York, New York
Overview
Work Experience
Co-founder & Board Chair
2024 - Current
Quite Nice is the food-as-medicine company dedicated to improving gut health for the 40 percent of Americans that struggle with digestive issues and beyond. I incubated the company out of the fund I run and serve as an active board chair.
Pre-Seed and Seed Investing
2015
Investor in over 100 pre-seed and seed companies based on the framework from The Creative Curve. These days I angel invest out of a small fund I manage that includes some of the world's best CEOs as LPs.
Author, The Creative Curve
2018
What if creativity was something you can learn? In this book, I combine findings from the latest science on creativity with findings from interviews with two dozen of the world's modern creative giants ranging from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, and many more. I also explore how the best creators, whether at a company or in a studio, use data and systemization to fine-tune their creative products for the optimal odds of success. My belief is that any marketer, creator, or entrepreneur can learn the methods needed to better engineer commercial success. The book came out June 12, 2018 and has been translated into nine languages. Learn more at: TheCreativeCurve.com
Chief Strategy Officer & EVP, Corp Dev
2018 - 2020
In October 2018, the company I founded, TrackMaven, merged with Skyword. Post-merger, I served as Chief Strategy Officer and EVP of Corporate Development. In this role, I oversee our oversaw "north star" vision and lead the evaluation of whether we build, buy, or partner to achieve it. The combined company is the #1 content marketing platform with over 400 top-tier customers, best-in-class analytics, and publishing workflows that can handle marketing organizations of any scale.
Founder and CEO
2012 - 2018
Merged with Skyword in 2018 to form the leading Content Marketing Platform. Served as founder and CEO of TrackMaven, a marketing analytics platform that enables creativity. Marketers used TrackMaven to measure and improve performance across every channel — so they can tie the details to the big picture. - Significant adoption among leading brands such as Microsoft, NBA, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. - Raised institutional equity and debt capital from NEA, Bowery Capital, Silicon Valley Bank, and leading angel investors - Recognized by The Washington Post as a "Best Place To Work" and ended CEO tenure in 2018 with a 91% CEO approval rating on Glassdoor - Learned a lot of hard-fought lessons and got to work with some of the smartest people I've ever met.
Co-Founder, and Former General Partner
2011 - 2016
Co-founded Acceleprise Ventures which invests in early-stage enterprise software companies through an accelerator model. Served as a General Partner of the first fund. Fund 1 portfolio includes: ExecOnline, BonsAI (acq by Microsoft), Divvy Cloud (acq by Rapid7), StayNTouch (acq by Shiji Group), Pacify (acq by Advantia Health), Aquicore, Apozy, Encore (acq by Meltwater), TrackMaven (merged with Skyword), Senseware, and many more. The accelerator has since expanded to San Francisco, I am no longer making active new investments but continuing to help manage and guide follow-on investments in the Fund 1 portfolio.
CMO
2011 - 2012
Acquired by Get It® in 2014 (http://www.prweb.com/releases/2014/11/prweb12319281.htm) B2B marketing and demand generation for early stage SaaS company. Launched marketing automation, social marketing, and content marketing.
Co-Founder/CEO
2010 - 2011
Brought social concepts into higher education marketing through a various web properties, facebook apps, and more. Featured in: Mashable, CNN.com, Time, and Newsweek