Allen Mask

Partner

2020 - Current

WestCap is a global growth equity firm led by a team that has founded, invested-in and operated asset-light marketplaces for over 20 years. As one of our first Partners, our Investment Committee member focused on consumer technology, and our Operating Committee member focused on Product, Brand and Marketing, my role is to ensure WestCap investment decisions and operational contributions drive outsized returns for our investors.

Managing Partner

2020

CōLab, WestCap's internal and external-facing practice area focused on product, brand and marketing, is a creative agency reimagined for startups. CōLab is a full-stack business accelerator helping world class founders and management teams build better brands, design better products, tell better stories and make better decisions. CōLab's mandate is to drive value creation for WestCap Portfolio companies, support WestCap as our in-house Art Department, and opportunistically provide creative services to strategic clients.

Board of Directors

2024

Board of Directors

2023

Board of Directors

2021

Board of Directors

2024

Independent Recording Artist

2003

Freelance composer, songwriter and music producer.

Management Consultant and Executive Coach

2021 - 2022

Advisor to the office of the CMO. External resource retained to provide counsel on people development, org design, cross-functional collaboration, GTM strategy and new product introduction.

Board Of Directors

2019 - 2021

Chief of Staff

2019 - 2020

Chief of Staff to the CEO. Member of Management Team reporting to the Chief Executive Officer (and continuing member of both GTM and Product Leadership Teams). Layered responsibility through November 2019 and full time through June 2020.

(Interim) Chief of Staff to the Chief Product Officer

2019 - 2020

As a longtime member of Sonos' Product Leadership Team and concurrent member of Sonos' Executive Leadership Team, stepped into temporary role to directly support Chief Product Officer's evolution of Sonos' product strategy through the lens of product management, experience design and hardware and software engineering.

Vice President, Product and Partner Marketing, Product Collaborations

2018 - 2019

Post-IPO, led global team of technical and cultural marketers driving new product introductions, partner marketing initiatives, retail education and limited edition hardware development. Member of both GTM and Product Leadership Teams reporting to the Chief Commercial Officer with dotted line to the Chief Product Officer.

Vice President, Marketing, Intelligence and Partnerships

2017 - 2018

Pre-IPO, formed and led the Marketing, Intelligence and Strategic Partnerships ("MIPs") group: a cross-functional team of Strategists, Researchers and Business Development Managers operating at the intersection of global product, sales and marketing organizations. Member of both Marketing Leadership Team and Product Leadership Team reporting to the Chief Marketing Officer with dotted line to the Chief Product Officer.