Ally Warson

Partner

2022 - Current

Principal

2020 - 2022

Associate

2018 - 2020

Strat & Ops Team Lead, GMS: Competitive Strategy and Product Incubation

2017 - 2018

The Business Strategy & Operations organization provides business-critical insights using analytics, ensures cross-functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives. Responsibilities: Lead the core operations of the Performance team while prioritizing cross-functional projects and planning initiatives to support the growth of the performance ads business for GCS customers. Drove the execution of those projects/programs to deliver business impact for search, shopping, display, apps, measurement, attribution and platforms.

Account Strategist, Scaled, Global Marketing Solutions

2016 - 2017

Partners with businesses to develop, launch, and nurture online marketing strategies on Google's Search, Display, YouTube, and Mobile platforms. Advises on maximizing online advertising spend and fosters meaningful relationships by: - Leading in-depth business strategy, consumer behavior, and budget planning conversations. - Developing quarterly and yearly digital marketing plans to engage with customers in measurable and impactful ways. - Proactively offering cutting-edge marketing solutions based on market trend reports and client-specific reach and engagement data. - Providing reactive support and assistance with daily account maintenance. Video Insights, Google Customer Solutions: 20% project Helped design custom workshops within North America to strategically influence the brand challenges of Google's client partners specifically focused on YouTube. Developed content and led consultations on topics inclusive of industry best practices, digital brand-building opportunities, and incorporating digital as a platform for growth and higher engagement levels.

Executive Strategist

2015 - 2016

Qubit offers a blank canvas for businesses to deliver their big ideas. Whether it’s acting on data science or creating highly targeted personalizations, we fuel innovation and ensure marketers are never held back by digital roadblocks. Our digital experience hub integrates analytics, segmentation, A/B testing, and web personalization with the Visitor Cloud, a real-time data supply chain connecting data across all your brand touchpoints through a single view of the customer. This infrastructure allows marketers to run powerful personalizations at scale involving multiple data sources, and it supports custom development by your engineering team. Qubit has been recognized by Forrester as a marketing-centric technology with “proprietary, best-in-breed offering” for web and mobile analytics as well as testing and optimization. We’re trusted to deliver real impact to the bottom line for the biggest brands in ecommerce including TOPSHOP, Uniqlo, John Lewis, Net a Porter and Staples. To date, we have received over $76 million in funding from Goldman Sachs, Accel, Sapphire Ventures, Balderton Capital and Salesforce Ventures.

Strategist

2015 - 2016

Consulting Business Analyst - Digital Transformation, Financial Services

2014 - 2015