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Amanda Herson
General Partner at Founder Collective
New York, New York
Overview
Amanda Herson is a General Partner at Founder Collective, focusing on pre-seed and seed investments in the Consumer Internet sector in New York City. With a background including roles at Cape Union Mart Group and Victoria's Secret, she has a strong track record in business development and strategy, and has invested in companies like Jones and Draftboard.
Work Experience
General Partner
2020 - Current
Founder Collective is a seed-stage venture capital fund that helps entrepreneurs build their businesses.
Board Member, Director of eCommerce
2010
Led the team that built and grew the eCommerce presence of one of South Africa's most loved retail groups. Operator and culture builder.
Senior Associate
2008 - 2010
Focused on consumer and retail investments
Highland Capital Partners is a venture capital firm that offers seed, early and growth-stage funding solutions.
Manager Strategy and Business Development
2005 - 2007
Business Development
2005 - 2006
Rockwell Group is an architecture & planning firm providing architectural, planning, and designing services.
Associate
2003 - 2005
BCG Securities focuses on wealth management with high net worth individuals.
Education
MBA
2007 - 2009
Bachelor’s Degree
1999 - 2003