Anand Thaker
Strategic GTM & Operating Advisor at PDM6
Anand Thaker
Strategic GTM & Operating Advisor at PDM6
Atlanta, Georgia
Overview
Work Experience
Strategic GTM & Operating Advisor
2019 - Current
R&D in Decision Intelligence and serving as go-to-market (GTM) advisor navigating/supporting Enterprise execs/boards (7) through the pandemic, growth & value investors (4) on late-stage raises/selection/exit, and Industry analysts/evangelists (4). Had primarily taken a post-acquisition sabbatical to finalize serving my unofficial "Godfather" capacities for families and friends over four years—executor for a former close mentor / family estate and personal milestone philanthropic matters.
Playaz in Residence
2021 - 2024
Selected by top CRM/CX analysts and thought leaders, Paul Greenberg and Brent Leary select and recognize 'Playaz' who have demonstrated knowledge, reputation, and humility in the industry, to serve as regular contributors to the series.
Advisory Board Member
2016 - 2021
The CDP Institute provides vendor-neutral information about issues, methods, and tech related to customer data.
CEO & Founder
2014 - 2020
Successful private acquisition by McKinsey. Executive Decision Intelligence platforms for go-to-market strategies. Terms Undisclosed. Creating a forecasted 3-year $400M impact, revamping a major P/L. Apollo by IntelliPhi, the enterprise platform provided decision intelligent (AI-enabled) support for growth executives delivering comprehensive and timely go-to-market intelligence, strategic GTM options, and base modeling capabilities. IntelliPhi's mission was to develop smarter platforms (incl. AI, ANN, ML) which enable and equip growth executives with modern, intelligent decisions to support for faster strategic action. Another subsidiary platform, Analyze123, was acquired in '16 by a connected planning platform who later went IPO.
Exec Advisor + Podcast Co-host
2017 - 2019
Acquired by Ziff Davis & Spiceworks. MTA Advisor: Served as an executive advisor to MTA, which covered MarTech topics in Growth, AI, and Data "Talking Stack": co-hosted podcast with David Raab and Chitra Iyer on covering MarTech timely news, trends, and practitioner guests.
Startup Mentor
2016 - 2019
4 to fully funded seed rounds, 1 to series A, 1 acquisition. Aided early stage founders and / team in Martech, salestech, Go-to-Market, Growth strategies.
Advisor + Mentor Program Lead
2014 - 2018
Funded and spearheaded a renewed mentor/advisor program at the Village. Today is a unique value-add with most sought after people in the Atlanta startup ecosystem. Our collective committees mission: curate, facilitate and educate the mentorship ecosystem to become a core tenet to elevate "think big, stay focused" success for entrepreneurship in ATL As a mentor and growth advisor, I providing guidance, recommendations, and connections for startups and other mentors at ATV in the areas of marketing, operations, technology, data/intelligence, strategy, and both SaaS and Enterprise sales.
Guest Lecturer
2017 - 2018
Covered areas of MarTech, Analytics, AI, Big Data
Co-Founder
2015 - 2017
Acquired by Anaplan. Spun out from IntelliPhi's R&D, Analyze123 provided executive-level insights on inbound marketing performance using Google Analytics and Adwords data. The solution cuts through the analytics noise by delivering select decision-making and predictive insights and connecting the dots by leveraging adaptive learning and ML. Without the need for a nagging login, a natural language pdf report is delivered to the marketing leader's inbox on a monthly or weekly cadence. If the previous marketing spends did not impact the regular marketing noise, it does not appear on the report.
Co-Founder
2015 - 2015
Sold assets to DotLoop. Helped real estate agents & developers identify hot spots in neighborhoods. The platform leveragaged algorithms using economic development, planning, and zoning intel along with current real estate sales data and tribal knowledge to predict climbing and declining areas down to clusters of homes.
Education
Latest Articles
How to Avoid Data and Algorithmic Biases for Stronger Marketing AI Outcomes
Talks about Machine Learning, AI and Marketing