Anastasiya Zhuravel
CEE Zone Lead (Local&Global brands) || Marketing strategy || Effie awarded
Ukraine
Overview
Anastasiya Zhuravel is currently serving as the CEE Zone Lead for Local & Global brands, specializing in marketing strategy. She has been honored with an Effie award for her outstanding achievements in marketing. With a Master's degree from Donetsk National University, Anastasiya has held various roles at Sanofi, including Category Manager and Brand Manager, showcasing her expertise in marketing and leadership.
Work Experience
CEE Enterogermina & digestive portfolio Lead
2023 - Current
Leading Global and local brands at Opella portfolio across 6 countries in CEE region/ 5 brands and 5 direct reports/ end-to end responsibility/ brand strategy and innovation
Category Manager
2022 - 2023
Leading marketing team in Ukraine/Business Size>40mEuro/ 9 direct reports/ marketing, shopper, digital, CMI and HCP marketing. responsible for CHC portfolio. - Defining ambition and strategy for OTC portfolio fueling sustainable growth. Identifying new business opportunities. - Risk management: risks forecasting & estimation, protection plans development & implementation - P&L management: ensure optimal investment for further sales & BOI growth
Brand Manager
2020 - 2022
Junior Brand Manager
2019 - 2020
Retail Account Manager
2016 - 2019
Medical Representative
2012 - 2016
Education
Master's degree
2006 - 2011