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Ash Rust

Managing Partner at Sterling Road

San Francisco, California

Overview 

Ash Rust is a founder turned investor based in San Francisco, currently serving as the Managing Partner at Sterling Road. With a background in tech startups like SendHub and Klout, Ash has successfully invested in a range of companies, including Aster, Puzzle Financial, and Empower Sleep, focusing on sectors like Sales & CRM, AI, and SaaS. Having held roles at Alchemist Accelerator and Techstars as a mentor, Ash Rust has built a strong portfolio investing in diverse founders and companies in sectors such as Health IT and Cloud Infrastructure, showcasing a deep expertise in entrepreneurship and startup growth.

Work Experience 

  • Managing Partner

    2017 - Current

    Pre-Seed B2B Venture Fund Focused on Founder Coaching.

Sterling Road is a venture capital firm that invests in pre-seed stage B2B startups.

  • Mentor

    2014 - 2023

AWS Healthcare is a global healthcare accelerator.

  • Mentor

    2017 - 2021

Forum Ventures is a fund, program, platform, and community for B2B SaaS startups.

  • Mentor

    2017 - 2021

Techstars is an accelerator that provides pre-seed investment and mentoring for various early stage startups.

Raised $108,919,999.00 from SVB Financial Group and Foundry Group.

  • Advisor

    2016 - 2019

Bullpen is a venture capital fund that invests in post-seed capital into early-stage companies.

  • EIR

    2016 - 2017

Trinity Ventures is an early stage venture capital firm.

  • Cofounder & CEO

    2011 - 2016

    Acquired by Cameo. YC W12. Business Messaging Solutions. Venture backed business messaging startup. The business grew to multi-million dollar revenue with customers such as: Lyft, Wag, Berkshire Hathaway, Booz Allen Hamilton, Yale and Teach for America; before being acquired by Cameo Global in 2015.

SendHub is the Business Phone System for Mobile.

Raised $10,000,000.00 from Mark Williamson and Second Century Ventures.

  • Product, Director of Ranking

    2010 - 2011

    Led development of Scoring, Influence Graph and Topics. Scaled scoring and graph algorithms from a few million scores to hundreds of millions.

Klout is an application that measures and ranks its users according to online social influence by using social media analytics.

Raised $40,000,000.00 from ff Venture Capital, DNX Ventures, Mayfield Fund, Idealab, Tuesday Capital, Zelkova Ventures, ff Venture Capital, IVP, Paige Craig and Venrock.

  • Lead Relevance Engineer

    2009 - 2010

    Led relevance team. Projects: crowdsourced data collection, ML based relevance training & A/B testing.

  • Engineer

    2008 - 2009

    Linguistic engineering: efficient solutions for language problems, query meaning and data extraction from free text.

Education 

Articles About Ash

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