BM

Bart Macdonald

Investor at MacVentures Group

New York, New York

Overview 

Bart Macdonald is the Managing Partner at Bloom Equity Partners in New York, specializing in investing in SMB Software, SaaS, and Enterprise sectors, with successful investments in companies like doola and Certify. He has a strong background in founding and leading successful ventures, such as SaplingHR, which was acquired by Kallidus, and serves on the boards of various companies like RightCrowd and Soutron Global.

Work Experience 

  • Founder & Managing Partner

    2020 - Current

    Bloom Equity Partners unlocks growth in lower-middle market enterprise software & tech-enabled services companies through control investments and further developing already-great businesses into market leaders. Led by a team of tech-focused investors and industry operators, Bloom injects the capital, operational resources and playbooks in recession resistant businesses to rapidly unlock transformational growth and deliver superior risk-adjusted returns to our investment partners and management teams. e: bart@bloomequitypartners.com writings: bloomvp.substack.com

  • Board Member

    2023

    RightCrowd is a leading provider of physical identity & access management software systems.

  • Board Member

    2021

    Soutron is a leader in the library, archive, and knowledge management software vertical, serving hundreds of clients worldwide.

  • Investor

    2018

    Investor in 100+ early stage software and technology companies, focused on enterprise software, tech-enabled services, financial services software & healthcare IT. LP in a handful of software focused VC, Credit and PE funds.

  • Board Member

    2021 - 2024

    Viostream is the leader in online video solutions for governments and global enterprises, empowering organizations to engage their employees, customers and stakeholders.

  • Cofounder & CEO of SaplingHR (acquired by Kallidus)

    2016 - 2019

    Cofounder of SaplingHR (acquired by Kallidus Group). SaplingHR is the #1 rated HR Platform for small & medium sized companies, supporting clients like Warby Parker, Invision, Webflow, Figma and more to create a high performing culture and employee experience.

  • Regional Director

    2013 - 2015

    Acquired by The Adecco Group General Assembly is a global network of campuses delivering hands-on education in design, technology and entrepreneurial business, backed by $120M in funding from investors incl Jeff Bezos, Alexis Ohanian, Yuri Milner, Howard Shultz (Maveron).

  • Founder & CEO

    2012 - 2013

    Exit via MBO. Australian equivalent of Chegg.com.

Articles About Bart

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