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Benjamin Gadbaw

General Partner at Insightful

San Francisco, California

Overview 

Benjamin Gadbaw is a Product Strategy Leader in San Francisco, California, with a diverse background in roles such as Director of Experience Strategy at WeWork and General Partner at B Fund. He is also an author, editor, and angel investor, with expertise in user experience, design strategy, and mentoring, and has made investments in sectors like AR/VR and FinTech. Highlights of Benjamin's career include serving as a General Partner at Insightful and founding tldr economist, while his current role involves leading product strategy and coaching leadership in various organizations.

Work Experience 

  • Investor

    2014 - Current

    Opendoor (IPO 2020)

AngelList is a U.S. website for startups, angel investors, and job-seekers looking to work at startups.

Raised $170,200,000.00 from Beyond Capital, FJ Labs, Nomad Ventures, Kyle Tibbitts, Angel Collective Opportunity Fund, Sprint Vc, Ride Home Fund, Palumni VC, Vishal Rao and Tiger Global Management.

  • General Partner

    2018

    Pioneering mixed methods strategic product research and investment firm defining the emerging field of applied research system design. We train teams and instrument systems to provide continuous answers to fundamental customer questions affecting large businesses and startups: • How should we prioritize our roadmap? • What are actionable insights for improving customer retention? • Who are our customers? • How do we mitigate the risk of new ventures and validate new feature development?

  • Staff Researcher

    2020 - 2022

Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform.

Raised $748,624,736.00 from Thrive Capital, XN, Andreessen Horowitz, Alkeon Capital, Kleiner Perkins, Coatue, Goanna Capital, Eddy Cue, Sequoia Capital and SurgoCap.

  • Senior Researcher, R&D

    2019 - 2020

Amazon Web Services provides information technology infrastructure services to businesses in the form of web services.

  • Founder and Section Editor

    2017 - 2018

    • The best articles from The Economist magazine, delivered weekly.

  • Director of Experience Strategy, Head of Measurement Systems

    2016 - 2018

  • Service Designer

    2016 - 2016

A WeWork-backed fund investing in the future of work.

  • Editor

    2016 - 2016

    • Content edited Validating Product Ideas by Tomer Sharon.

  • Designer / Project Lead

    2012 - 2015

  • General Partner

    2013 - 2014

    An investment fund whose mission is to make positive, sustainable, impact on the world—impact not just for customers, but for the entire ecosystem that makes those products and experiences exist. This balances exponential business growth with positive local and global impact.

  • Designer

    2009 - 2010

Blue Rooster is a technology consulting and experience design firm specializing in creating unique design solutions.

Raised $3,000,000.00 from PFU Limited.

Articles About Benjamin

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