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Beth Ferreira

General Partner at Serena Ventures

New York, New York

Overview 

Beth Ferreira is an experienced operations executive and investor who currently serves as a Venture Partner and Managing Director at FirstMark, where she has made successful investments in companies like Justworks and Daily Harvest. With a background that includes roles such as Chief Operating Officer at Fab.com and VP of Operations and Finance at Etsy, she brings a wealth of expertise in e-commerce, entrepreneurship, and strategic partnerships to her work in venture capital, corporate development, and board director roles.

Work Experience 

  • Venture Partner

    2023 - Current

  • Managing Director

    2017 - 2023

FirstMark Capital is an early-stage venture capital firm that partners with exceptional entrepreneurs making their mark on the world.

  • General Partner

    2024

  • Senior Advisor

    2020 - 2024

Serena Ventures focuses on investing in early-stage companies.

  • Managing Partner

    2015 - 2021

    Our experienced operators and investors help world-class entrepreneurs accelerate their businesses by leveraging the full breadth, creativity, and expertise of the WME | IMG network. Portfolio includes: Glossier, MasterClass, Within (sold to Meta), Forge (sold to NZXT), Ollie, Gusto, Viyet (sold to Sotheby's), Daily Harvest, Warby Parker (NYSE: WRBY)

  • Chief Operating Officer

    2011 - 2015

  • Venture Partner

    2010 - 2011

FirstMark Capital is an early-stage venture capital firm that partners with exceptional entrepreneurs making their mark on the world.

  • VP, Operations and Finance

    2007 - 2010

Etsy is an e-commerce site and a smartphone application for buying and selling handmade and vintage items.

Raised $97,256,127.00 from Elliott Investment Management, Dragoneer Investment Group and TPG.

  • Project Leader

    2004 - 2007

BCG Securities focuses on wealth management with high net worth individuals.

  • Analyst

    1997 - 1999

UBS Realty Investors is an institutional investment advisor that managed real estate equity assets on behalf of its clients.

Articles About Beth

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