Bianca Martinelli
Partner at Alexia Ventures
Bianca Martinelli
Partner at Alexia Ventures
São Paulo
Overview
Work Experience
Partner
2021 - Current
Alexia Ventures is an early-stage investor supporting the best entrepreneurs from Latin America who are running disruptive business models driven by software platforms, artificial intelligence, and blockchain. Board Seats: Logcomex, Mecanizou, Lexter
Co-Founder
2018
We are a global network of professionals focused on International Expansion in companies operating or looking to expand in multiple markets. We exchange knowledge on a variety of topics including market prioritization, market selection, go-to-market strategy, global marketing, user experience, organizational structure, among many others.
Kauffman Fellow - Class 21
2016
Kauffman Fellows is the premier leadership organization in innovation and capital formation, with graduates leading venture capital, government, corporate, university, and startup innovation efforts globally.
SVP Global Operations
2019 - 2021
Endeavor is the leading global community of, by, and for High-Impact Entrepreneurs. Launched in 1997, Endeavor supports entrepreneurs growing and dreaming big in nearly 40 markets in Latin America, Asia, Africa, the Middle East, and underserved areas of Europe and the United States. The Global Operations team is responsible for designing, communicating, and scaling the tools and experiences that shape Endeavor's identity, comprised of Marketing, Product, and People.
VP, International Expansion
2017 - 2019
RD Station's digital marketing and CRM platforms allow SMBs across different industries to manage and automate their digital marketing and sales strategies in an effective way by attracting leads, converting them into opportunities, generating and managing customers, all in one place. My role was to take the company globally, starting with Latin America (Colombia, Mexico) and Europe (Portugal, Spain). Responsible for designing and implementing RD’s international strategy and iterating our international expansion playbook; My role directly oversaw a 30 People team of sales, customer success and operations; I also consolidated strategy and KPIs across all teams with international expansion focus— from product, marketing to finance and people;
Vice President, International Expansion
2013 - 2017
Responsible for expanding Endeavor's business model to markets in Latin America and Europe; i.e. Peru, Ecuador, Spain and Italy; Generated 2.5M in revenues to Endeavor Global
Director LatAm & Africa, Entrepreneur Selection & Growth
2011 - 2013
Responsible for supporting Endeavor's operations in Brazil, Mexico, Colombia, Chile, Argentina, Uruguay & South Africa
Associate > Manager, Entrepreneur Selection and Growth
2007 - 2011
Analyzed business models in different sectors and stages of development and executed Endeavor’s selection process with 500+ companies. Managed a portfolio of ten companies, assisting with strategy and management challenges; Set up and represented Endeavor in Advisory and/or formal Boards of portfolio companies
Intern, Trade Marketing Health Care Division
2005 - 2006
Coordinated the Pharmacy Program - a strategic trade marketing initiative designed to improve health care products' visibility and sales in drugstores throughout Brazil Supported leadership on setting sales target and defining branding strategy Responsible for tracking Program's scorecard, budget and conducting scenario planning
Education
Scaling Entrepreneurial Ventures Program
2014 - 2014
Stanford-Endeavor Leadership Program
2012 - 2012
BA
2003 - 2007
Erasmus Programme
2006 - 2006
High School
1990 - 2002