Blake Michael

Chief Strategy Officer (CSO)

2009 - Current

We tell stories, build brands, and spark success for early-stage companies in the creator economy.

Official Member & Editorial Contributor

2021

Co-Founder and General Partner

2022

Chief Evangelist Officer

2020 - 2023

Lumanu simplifies how creators, brands, and agencies do business. Clients include TikTok megastar Addison Rae, Jessica Alba, Snoop Dogg, and companies like Walmart, Airbnb, Nestle, and Poshmark. ⁍ Collaborated directly with the CEO to formulate and advance the company's vision, successfully pinpointing pivotal growth avenues and enhancing market presence, resulting in securing $16M funding, acquiring 100k users, and reaching a 7-figure Annual Recurring Revenue (ARR). ⁍ Achieved a 63% adoption rate for a new product introduction in Q1 singlehandedly, significantly contributing to the product's success. ⁍ Doubled the company's Northstar metric in Q3, with profound influence on product trajectories, marketing, and content strategy. ⁍ Represented the company on global live stages, adeptly conveying the company's vision and breakthroughs. ⁍ Orchestrated and led focus groups and product boards, ensuring product alignment with customer needs across various engagement points. ⁍ Spearheaded creative content strategy and production, brainstorming and implementing video campaigns that yielded a 3x return on investment. ⁍ Led the charge in sales, business development, and partnerships, securing and finalizing deals with creators, managers, agents, and enterprise corporations. ⁍ Provided expert consultancy to senior leadership for the identification and definition of target demographics, formulating strategic plans for reaching and engaging potential customers with the company's offerings.

Brand Ambassador

2018 - 2021

It's a tough job, but someone has to do it. Tasked with testing over 15 new bikes from the latest collection and popularizing the passion for motorcycles bringing the brand to life for a new generation of riders and enthusiasts alike.

Senior Business Developer

2018 - 2019

Reported to CEO to spearhead product development for a first-to-market, patent-pending startup Developed and closed partnerships with major brands, celebrities, and non-profits leading to a successful fundraise and patent application

Actor

2010 - 2015

Lead role in movie "Lemonade Mouth" - musical album earned a #4 spot on the Billboard 200. Lead role in "Dog with a Blog” (69 episodes) which earned 4 Emmy nominations and award for "Best Young Actor in a TV Show”

Host

2007 - 2009

Fried Dynamite (often abbreviated as FD) was a Friday night/Saturday morning Cartoon Network block. It was hosted (and sometimes directed) by a then-10-year-old super fan, Blake Michael.