Bonin Bough

Co-Founder & Chief Strategy Officer

2021 - Current

Group Black, one of the largest collectives of Black-owned media and diverse creators. I'm responsible for acquiring new business, and strategically driving growth and culture across the organization. I currently lead Brand Strategy, Creative, Communications, and Marketing teams.

Co-Founder and Advisor

2020

Lockstep Ventures is a new VC firm seeking to address the issues that perpetuate racial inequality in the U.S. The mission of the fund is to work, inspire, and empower systematic change. Lockstep Ventures is committed to the investment philosophy of “Disparity to Prosperity” and targets companies that address racial disparities in health, wealth, education, and justice/recidivism. Unlike other funds, Lockstep Ventures’ co-founders, Michael Loeb and Bonin Bough, and Managing Partner, Marcus Glover, bring their business acumen and successful business formulas to provide a wide range of expertise to help execute, pivot, and fast-track a startup’s growth.

Founder & Chief Growth Officer

2014

Bonin Ventures (BV) is a growth accelerator focused on taking big business expertise and applying it to a diverse portfolio of innovative start-up companies. Led by world-renowned marketing guru Bonin Bough, the BV team provides strategic capabilities, unique skill sets, and unprecedented access to drive exponential growth opportunities. They actively seek to work with companies who are challenging the status-quo through the application of unique technology.

Chief Growth Officer

2020 - 2022

Director Board Of Directors

2018 - 2020

Chief Growth & Marketing Officer (Grew Business in 12 Months For Exit to Unilever)

2016 - 2017

As Chief Marketing Officer I played a critical role in Sundial’s vision of creating a truly consumer-centric CPG company that integrates values, community and commerce through continued brand, category and channel expansion.

Television Host

2016 - 2016

I teamed up with NBA superstar LeBron James to give four aspiring local entrepreneurs the chance to realize their dreams while also helping to revitalize a neighbourhood in Cleveland. For the past 15 years, I’ve worked in some incredible global organizations that share my passion for innovation and entrepreneurial endeavour and they have allowed me to act as agent provocateur by bringing some of the most enlightened innovators in the world into their well-oiled operations. Sometimes to disrupt, sometimes to learn – always to challenge; the bridge between scale businesses and startups is forever challenging and worthwhile. I am delighted to be offered the chance to bring these learnings to Cleveland.

Chief Media & E-Commerce Officer

2015 - 2016

Vice President, Global Media and Consumer Engagement

2012 - 2015

Recruited to transform how Mondelez International builds brands and communicates the brands across all forms of media. Able to accelerate brand marketing/growth by leveraging new consumer engagement platforms. Developed an innovative approach to investing close to two billion dollars of media globally. In addition, streamlined buying operations by building a global team structure where there were previously disparate local and regional teams. Reduced agencies from 12 to 2 global agencies investing all media globally. Focused entire global media practice and partners on 3 core strategies: 💡 Operational excellence including media delivery and detailed reporting on return on media investments globally. 💻 Globally shifted to a new media planning model called Connections Planning. 📈 Instituted tracking and measurement of cross channel brand & media strategies.

Vice President, Global Media & Consumer Engagement (Remember When I Was Bald)

2012 - 2012

Global Media Buying

Chief Digital Officer

2008 - 2012

I reinvented and implemented PespiCo’s approach to digital marketing and brand creation by creating the Global Digital Marketing Practice and an enterprise-wide digital strategy to support brands, functions and geographies to drive growth. I was focused on four main goals: 💵 Invest in global media partners and platforms that can be leveraged by the entire organization. 📈 Develop and drive key strategic initiatives within brand & functional units. 📺 Identify CRM, digital media, digital production and social media best practices from across the organization that can be lifted and shifted. 💻 Developing leading edge women (cohort), emerging technology & platforms. 🔑 KEY ACCOMPLISHMENTS 🔑 🏢 Created the global digital marketing practice across all brands and geographies. 🗺 Delivered a 3 – 5 year global strategic brand building road-map. 💡 Developed first global real-time marketing capability across CPG category including listening, measurement and digital media buying model. 📌 Crafted and operationalized the first corporate startup accelerator, PepsiCo10, across six markets (Brazil, US, UK, Europe, Russia, India). 🥤 Led digital teams and developed digital marketing strategies across brands including: Gatorade (Gatorade Mission Control), Mountain Dew (Dewmocracy Campaign), Pepsi Refresh Project (80 million online votes, 1 billion engagements and 5 billion earned impressions), Tropicana digital strategy (Trop50 Launch). 📈 Initiative beat all previous digital metrics across the beverage division. 🎪 Instituted portfolio wide large scale sponsorship strategy with SxSW, Social Media Week, Internet Week, and BlogHer.