BA

Brandon Alster

Partner at New Fund

New York, New York

Overview 

Brandon Alster is an early-stage investor based in New York, currently serving as a Partner at a new fund. With a background in investment banking and experience as a Co-Founder/CEO of Merge Social, Inc, he brings a wealth of financial expertise to his role, specializing in sectors such as Social Networks, SMB Software, and Data Services. Notable highlights of Brandon's career include his roles as an Investment Banking Analyst at Jefferies and Deutsche Bank, as well as his experience as a Co-Founder/CEO of Merge Social, Inc, showcasing a diverse skill set in finance, strategy, and entrepreneurship.

Work Experience 

  • Partner

    2023 - Current

    Investing $250-500k first checks in seed and seed-adjacent businesses.

  • Investor

    2021 - 2023

    Managed day-to-day of Venture Capital & Growth Equity arm of Palm Tree Crew Holdings. Invested in over 40 companies across $32M early-stage fund and $5M balance sheet portfolio. Investments include Aerflo, Betr, Fly by Jing, Footprint, GoPuff, Immi, Inspira, Rob’s Backstage, Sauz, Settle, Stuf Storage, Underdog Fantasy, Universe, Whatnot, and more.

Consumer, Consumer-Tech

  • Finance & Strategy

    2020 - 2021

  • Strategic Operations

    2019 - 2020

Rumble delivers full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags.

Raised $31,000,000.00 from &vest and Jaws Ventures.

  • Investment Banking Analyst

    2018 - 2019

  • Investment Banking Analyst

    2017 - 2018

    Consumer & Retail Group

  • Fixed Income Analyst

    2015 - 2017

    Traded Emerging Markets currencies, rates & debt products. Rotated through the High Yield and Foreign Exchange desks.

DB Capital Ventures invests in early-stage and emerging growth businesses and is a venture capital firm based in New York.

  • Co-Founder/CEO

    2013 - 2015

    Merge was a social scheduling app that allowed college students to create and share plans spontaneously on campus. Students seamlessly integrated their university course schedule into the app and were able to see which classmates were free or busy at any given moment. Raised seed capital from two angel investors, including the chairman of an international beverage company.

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