Inbound Marketing vs. Outbound Marketing
Talks about inbound marketing, outbound marketing and lead generation
BH
Brian Halligan
Senior Advisor at Sequoia Capital
Cambridge, Massachusetts
Overview
Brian Halligan is the Co-founder and Chairperson, CEO of HubSpot, a leading software company specializing in inbound marketing and sales. He has a proven track record of success in entrepreneurship, having co-founded and led HubSpot to become a prominent player in the SaaS industry, and has also served as a Senior Advisor at Sequoia Capital.
Halligan's career highlights include co-founding HubSpot, a successful SaaS company, and making strategic investments in various startups, showcasing his expertise in innovation management and entrepreneurship.
Work Experience
Senior Advisor
2024 - Current
Helping startup founders turn into scaleup CEOs in the Sequoia portfolio.
Sequoia Capital is a VC firm that invests in startups in the energy, financial, enterprise, healthcare, internet, and mobile industries.
Co-founder & Partner
2022
Investing companies fighting climate change in the ocean.
Propeller operates as a climate-tech fund that invests in and builds ocean-climate companies.
Co-founder & Chairperson
2021
CEO
2006 - 2021
HubSpot is a modern software system that enables companies to transform the way they market, sell, and serve to match the way humans actually shop, buy, and consume.
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.
Raised $100,500,000.00 from Google Ventures, Sequoia Capital, CRV, Cross Creek and Altimeter Capital.
Senior Lecturer
2009
I am a senior lecturer at MIT where I teach a class 15.S16 "Scaling Entrepreneurial Ventures.”
Member Board Of Directors
2014 - 2016
I served on Fleetmatics board of directors until the company was acquired by Verizon.
FleetMatics is a SaaS-based GPS tracking system enabling small and medium-sized businesses to extract real-time data on vehicle activity.
Raised $93,000,000.00 from IVP, Investcorp and Pritzker Group Venture Capital.
Sloan Fellow
2004 - 2005
VP Sales
2000 - 2004
I ran sales for Groove Networks. The company was acquired by Microsoft.
Sales VP
1990 - 1999
I did all sorts of things at PTC, but the biggest piece of work was starting our operations in the Pacific Rim and growing them to $100million out of Hong Kong.