Caitlin Strandberg

Early Stage Investor, Advisor, Board Member

2024 - Current

Currently advising, consulting and angel investing across the startup ecosystem, including early-stage startups and VC firms.

Board Member

2021

Cake is a full-stack wellness brand for the sexually active, making tailor-made products for specific types of play. Cake produces both devices/accessories available online (Amazon, DTC) and in retail (Walmart, Target, CVS and others). Cake also provides prescription medications available via Telemedicine. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S.

Board Member

2020

Topicals is transforming the way you feel about skin through effective, science-backed skincare products and mental health advocacy. Topicals develops products that sell both online and in exclusively in Sephora US, Canada and UK. Topicals is also the fastest growing skincare brand in Sephora.

Board Member

2021

Meet Aerflo, the new CO2 innovation company putting carbonation at your fingertips. With the first-of-its-kind portable Aerflo Aer1 System, you can transform still water into refreshing sparkling water wherever you are, whenever you want. Available: https://aerflo.co/products/aer1-system-pre-order

Board Member

2020

We are your Advocate, and we’re changing the way Americans get help when they’re too sick or injured to work – one person at a time.

Partner

2018 - 2024

As a Partner at Lerer Hippeau, I’ve led Seed and Series A investments across both enterprise and consumer companies. My involvement includes sourcing, supporting and board involvement across early to late stages. Companies I’ve had the privilege of partnering and serving as a board member: 10Beauty: Fully automated manicure device for salons Advocate: Turbo Tax for government benefits Aerflo: Carbonation device that reduces single-use plastics Bookkeep: Financial automation for modern businesses Cake: Next-gen sexual health & wellness brand CAMP: Next-gen Toys "R" US for modern families Cure: Better-for-you hydration powder Flare: Personal safety software and device (Acquired by Smart Alert) Learnexus: Learning & Development platform and talent marketplace Medly Pharmacy: Full stack pharmacy for same-day prescriptions (Acquired by Walgreens) Onward: Fintech solution for modern families Pando: Employee progression software for the modern workforce Parade: Next-gen intimates apparel brand for Gen Z (Acquired by Ariela & Associates) Plantible Foods: Developer and distributor of Rubi, a novel plant-based protein Recast: Cross platform analytics for modern brands via Bayesian Marketing Mix Modeling (MMM) Sequencing: Whole genome sequencing and analysis platform Studs: Next-gen brand for ear piercings & adornment Sweet Reason: Cannabis beverage brand (Acquired by Cann) The Inside: On-demand custom upholstered furniture (Acquired by Havenly) Topicals: Skincare brand for chronic skin conditions

Principal

2018 - 2021

Vice President

2017 - 2018

FirstMark is an early stage venture capital firm based in New York City. Our mission is to partner with entrepreneurs who are focused on solving meaningful problems. We are privileged to work alongside the founders of businesses like Pinterest, Shopify, Airbnb, Riot Games, InVision, Tapad and dozens more.

Senior Associate

2016 - 2016

Senior Management Associate

2015 - 2015

Associate

2012 - 2014

Flybridge is an early-stage venture capital with offices in Boston and New York City. With $560 million under management, the firm is focused on investing in seed and early stage technology companies and is led by a team with domain expertise.

Director of Business Development

2012 - 2012

LearnVest (www.learnvest.com) is a personal finance product for subscription-based access to financial advisors. LearnVest promotes financial literacy and empowerment through content, tools and financial advisory services. LearnVest was acquired by Northwestern Mutual in 2015.