CM

Cara Mccarty Abbott

Founder of Betterleave

Austin, Texas

Overview 

Cara McCarty Abbott is the Founder & CEO of Betterleave, focusing on providing grief and loss-inclusive care. With a background in HR and organizational development, she has held leadership roles at companies like Cognite AS as VP of People & Organization and has experience in venture capital through roles at PeopleTech Invest and Everywhere Ventures. Cara has successfully founded Betterleave, a company aimed at delivering connected experiences in grief and loss-inclusive care, and has held VP-level roles at Cognite AS, contributing to her expertise in HR and organizational development. She has also engaged in venture capital through positions at PeopleTech Invest and Everywhere Ventures.

Work Experience 

  • Founder & CEO

    2022 - Current

    Betterleave's award-winning bereavement care plans are trusted by leading employers, health plans and health systems to reduce costs and drive better health outcomes, for every journey through grief and loss.

  • Angel Investor

    2022

    Investing in early-stage startups at the intersection of People and Technology.

  • General Partner

    2021

    Global pre-seed fund backed by 500 founders and operators. Investing in the future of money, health & work.

  • Contributor

    2021

    Sharing insights from the People function with a global audience: Future of Work, People Operations, and Employee Health and Wealth.

Forbes Magazine is a business magazine that is focused on business news and financial information.

Raised $200,000,000.00 from Binance.

  • VP of People & Organization I Alternate Employee Board Member

    2020 - 2022

    Cognite is a global industrial AI software as a service (SaaS) company supporting the full-scale digital transformation of heavy-asset industries around the world.

  • Co-Founder & CPO, a Microsoft AI Inner Circle Partner [Exit: AngelList]

    2018 - 2020

    Code Pilot is an online platform that provides production-grade development environments with coding analytics to train, test, and assess software developers skills and behavioral adaptability.

Production-grade development environments with coding analytics

  • Head of People [Exit: Ant Financial]

    2016 - 2018

    WorldFirst is an international payments business helping businesses and people easy move money around the world at great exchange rates.

  • Director of Talent & HR

    2014 - 2016

    REthink CRM is a software as a service (SaaS) company that produces software for commercial and residential real estate brokerage firms.

  • HR Specialist [Exit: IPO]

    2013 - 2014

    RetailMeNot is a marketplace for online coupons and deals that operates a portfolio of coupon and deal websites.

  • HR Associate, North America

    2011 - 2013

    Travelzoo, a global Internet media company, publishes the best travel and leisure deals to more than 27 million subscribers worldwide.

Travelzoo is an internet media company that publishes travel and leisure deals.

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