Carlos Moreira Jr.
Founder of Reaction
Carlos Moreira Jr.
Founder of Reaction
Palo Alto, California
Overview
Work Experience
Founder and CEO (& Chair of the Board at Reaction)
2023 - Current
I drive international business growth through various means, including direct investment in disruptive startups, supporting mission-driven VCs, mentoring purpose-driven founders, and fostering innovation & new ventures in bold organizations. Key accomplishments have been: • Invested directly in scaleups including Brandlovrs, Woof and XP Health. • Achieved a 26x return on investment on the sale of ContaSimples (sold 50% of the stake). • Elected Chair of The Board at Reaction and focused on sourcing and investing in global tech for world health, environment sustainability and innovation equity. • Through Reaction, invested in Antora, Nitricity and 3Degrees. Websites: www.icmoreventures.com www.reaction.global
Global Head of Ecosystem & Partnerships, Silicon Valley
2020 - 2023
I managed the last frontier of innovation in Silicon Valley to build deal flow of partnerships with disruptive companies to grow D2C and AdSales businesses and to optimize user and brand experiences. Key accomplishments are: • Rolled out the Globo Partner Program and built deal flow of 1000+ scale-ups from top VCs in the US, Israel, and Europe. • Executed 70+ POCs and 8 long-term partnerships for the media group and 3 investments for the ventures arm. • Delivered eight Demodays to 120+ internal collaborators, promoting open innovation and growth mindset.
Founder & CEO
2017 - 2020
My primary mission was to inspire global leaders to drive capital, knowledge and time to source, fund and mentor disruptive and relentless founders with a long term vision to positively transform society while generating unprecedented ROI. Key accomplishments were: • Drove business growth by advising and investing directly in 10+ scaleups including Republic, FeverLabs, and Just Women’s Sports. • Founded Reaction, VC firm backed by a Stanford network of 205 LPs from 47 countries (mostly CEOs and founders), and raised $10M. • Through Reaction, invested in 15+ scaleups including Jumbotail, Mango Materials, Novoloop, Shoelace, and Klivo. • Sourced and analyzed deals as Operating LP at Canary (VC), US Advisor and LP at Mindset Ventures, and LP at Tau Ventures. • Coached and advised CEOs of Gamers Club, Hamama and Peer5 during the M&A period that these companies were acquired respectively by Immortals (3x MOIC), Moonshot Brands, and Microsoft.
Sr. Director of Business Development and Partnerships
2015 - 2017
I was promoted into this role to implement multiple growth strategies to drive business expansion. I steered and empowered high-functioning team evaluating staff performance and coaching for excellence and self-fulfillment. Key accomplishments are: • Appointed Global Partnerships DRI at Twitter for #Rio2016 Olympic Games and drove growth of +32% in int’l revenues. • Created awareness and positioned the company as the #1 network in breaking news, public & real-time conversation. • Drafted to the group of Top 100 at Twitter to design and expand the launch of Twitter Live with NFL’s TNF. • Negotiated the Kantar Twitter TV ratings pan-regional deal and facilitated product co-development and integration.
Regional Director of Business Development and Partnerships
2014 - 2015
I was promoted into this role, developed, and maintained trusted relationships with customers and key stakeholders. I seized use cases based on market research to increase attraction and retention of new users and brands. Check my contributions below: • Partnered with The Voice and Copa America driving +20% growth in DAU for Twitter. • Achieved 1B impressions and 10M tweets with elections in Argentina and record sales in a single day with Rock in Rio. • Developed "Twitter War Room" and Social TV Case @MasterchefBr presented in Cannes Festival.
Director of Business Development and Partnerships
2013 - 2014
I was hired with a mandate to build and manage strategic partnerships to grow the business. I established, launched, and oversaw regional media partnerships team, along with creating culture to energize partnerships with different verticals of content. Key accomplishments are: • Rolled out TwitterDay to media groups, music labels, sports organizations, political parties, and influential users. • Spearheaded project for the record-breaking 39M tweets during the FIFA WC2014 BRA x GER game boosting MAU by +20%.
Founder and CEO
2010 - 2013
I strategically advised digital media platforms, sports organizations, brands, Telcos, and OEMs. I coordinated an organization of 50+ collaborators, raised funds, and delivered new sports leagues impacting 100M individuals. Key accomplishments are: • Achieved $4M in revenues and 200M individuals in 150+ countries with the production of FIFA WC2014 Draw. • Attained $2M in sales and global audience with the promo of GUGA x AGASSI game and WSL Billabong Rio Pro 2011. • Built Mestre do Combate, new MMA league, with the endorsement of Rickson Gracie to impact 2M people.
Co-founder of Esporte Interativo, Board Member, VP of Business Development, Content and Media
2003 - 2010
Here, I devised and executed long-term strategy for the 1st free national live sports media network after pivoting three times, leading 300+ employees to monetize premium content in multiple media platforms up to the acquisition by WarnerMedia. Key Accomplishments are: • Orchestrated the acquisition of rights, content production, and distribution that led to $20M in sales and 100M DAU. • Negotiated with the NBA, UEFA, Premier League, and Serie A competing and partnering with ESPN, Fox, and Globo. • Led EI to build the largest and most engaged sports fans community in Brazil with over 14.9M fans on Facebook. • Directed the launch of first sports free to air channel and the first ever sports OTT offer in Brazil, EI Plus. • Contributed to position company as #5 Top Fastest Growing Small & Medium Sized Companies in Brazil by Deloitte.
Additional Experience
2001 - 2004
VP of Business Development in North America, TVU NETWORKS, Mountain View, CA Co-Founder and Vice President of Sports Content & Media, TOPSPORTS VENTURES, Rio de Janeiro, Brazil Global Sports Marketing Manager, NIKE, Beaverton, OR