Carsten Thoma

President

2021 - Current

Responsible for shaping Celonis’ corporate strategy and development, marketing, platform ecosystem, people and culture, as well as Celonis Labs to foster innovation.

Key Advisor

2021

Key Advisor to La Familia, an early-stage venture capital fund backing the best tech entrepreneurs across Europe and the US.

Investor and Entrepreneur

2011

President, SAP Hybris

2014 - 2018

Leading the successful integration of hybris into SAP, following its acquisition of the company in 2013. Now President of SAP Hybris, SAP’s Customer Engagement & Commerce (CEC) business, comprising the CRM and commerce divisions of SAP. In this role, I lead the product & delivery organizations, across functional and cross border teams, defining new ways in which businesses will be able to market, serve, and sell to customers across all channels and touch-points.

Co-Founder

1997 - 2014

Helping to develop hybris from a German start-up into a growing and established e-commerce player, with market leading technology and laying the foundation for future growth and expansion. This involved creating the vision of the company, working with other senior management to plan the company's strategy and positioning, leading and inspiring the workforce and developing a culture that would help ensure this success. Overseeing and managing the global operations of hybris Group, including Marketing, G&A, R&D and Global Services. Leading the Company's expansion into the UK and establishing its North American business (growing it from USD 0-15m in License revenue within just 18 months). Handling the acquisition of leading North American e-commerce firm iCongo and all the funding and financial aspects of this deal, as well as leading and overseeing the integration of both companies' operations and businesses. Looking after the building and development of software and development teams in Poland and Germany. Building hybris' Channel relationships and partnerships with key industry influencers, organizations and customers.

Consultant & Business Manager

1994 - 1996

Experience working to oversee and manage order fulfilment process within HP Server Group across Europe.