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Catherine Lu

Founder of Essential

San Francisco Bay Area

Overview 

Catherine Lu is the Founder & CEO of Essential, a company based in the San Francisco Bay Area. With a background in product development and venture capital, she has successfully invested in companies like Anthology and BetterYou, demonstrating a strong track record in the retail, consumer health, and tech sectors.

Work Experience 

  • Founder & CEO

    2024 - Current

  • Managing Partner

    2019 - 2023

  • Principal

    2017 - 2019

  • Managing Partner at Basecamp Fund (Seed Fund)

    2017 - 2023

    With > $1 billion in assets under management, Alumni Ventures (av.vc) provides individual accredited investors with professional-grade, diversified venture portfolios. I managed pre-seed and seed investments at Alumni Ventures through the Basecamp Fund (Seed Fund).

Alumni Ventures Group is a venture capital investment firm that manages fund families that invest in a portfolio of companies.

Raised $500,000.00 from Michael Bunning.

  • Director of Product

    2016 - 2017

    First Product Manager hire for NEA-backed fraud detection startup utilizing proprietary unsupervised machine learning tech. Promoted to Product Line Manager and became lead PM for the AI Platform and Frontend engineering teams. Then promoted to Director of Product, reporting to the CEO and managing a cross functional team across product and marketing. Company revenue increased 8x during my tenure.

DataVisor is a fraud detection company powered by transformational AI technology.

Raised $94,500,000.00 from TruStage Ventures, NewView Capital, Brighton Park Capital and GSR Ventures.

  • Product Lead, Forward Deployed Product Development

    2015 - 2016

    On the small, elite team that brainstormed, built out, and scaled Monocle. Co-authored 3 patents.

Palantir Technologies is a software company that develops data analytics and data integration software solutions.

Raised $3,027,970,015.00 from ARK Investment Management and ARK Investment Management.

  • Co-Founder

    2014 - 2015

    Fancy That: A retail AI company with a bidding platform for consumers and a pricing strategist for retailers.

  • Associate Product Manager Intern

    2013 - 2013

    On the Google Wallet mobile team. Was assigned ownership over multiple features as the internship progressed (was initially expected to handle just one). Received positive recognition from all levels up through the Director (3 levels above) by the end of the internship.

Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.

Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.

  • Software Engineering Intern

    2012 - 2012

    On the infrastructure team. Deployed multi-threaded, scalable programs to efficiently analyze and summarize 10s of millions of important metrics created daily.

Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.

Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.

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