Catherine Lu
Founder of Essential
Catherine Lu
Founder of Essential
San Francisco Bay Area
Overview
Work Experience
Founder & CEO
2024 - Current
Managing Partner
2019 - 2023
Principal
2017 - 2019
Managing Partner at Basecamp Fund (Seed Fund)
2017 - 2023
With > $1 billion in assets under management, Alumni Ventures (av.vc) provides individual accredited investors with professional-grade, diversified venture portfolios. I managed pre-seed and seed investments at Alumni Ventures through the Basecamp Fund (Seed Fund).
Director of Product
2016 - 2017
First Product Manager hire for NEA-backed fraud detection startup utilizing proprietary unsupervised machine learning tech. Promoted to Product Line Manager and became lead PM for the AI Platform and Frontend engineering teams. Then promoted to Director of Product, reporting to the CEO and managing a cross functional team across product and marketing. Company revenue increased 8x during my tenure.
Product Lead, Forward Deployed Product Development
2015 - 2016
On the small, elite team that brainstormed, built out, and scaled Monocle. Co-authored 3 patents.
Co-Founder
2014 - 2015
Fancy That: A retail AI company with a bidding platform for consumers and a pricing strategist for retailers.
Associate Product Manager Intern
2013 - 2013
On the Google Wallet mobile team. Was assigned ownership over multiple features as the internship progressed (was initially expected to handle just one). Received positive recognition from all levels up through the Director (3 levels above) by the end of the internship.
Software Engineering Intern
2012 - 2012
On the infrastructure team. Deployed multi-threaded, scalable programs to efficiently analyze and summarize 10s of millions of important metrics created daily.