CU

Catherine Ulrich

General Manager at LTK

Fort Worth, Texas

Overview 

Catherine Ulrich is the General Manager of LTK (formerly rewardStyle & LIKEtoKNOW.it) where she has excelled in leading digital marketing, analytics, and strategy. With a background that includes roles as Chief Product Officer at Shutterstock and Weight Watchers, Ulrich brings extensive experience in product management and strategic partnerships to her current position at LTK. Ulrich's career highlights include her leadership roles at Shutterstock and Weight Watchers, as well as her current position as General Manager at LTK, where she oversees digital marketing and consumer platform strategies. Additionally, her investment in companies like Parsley Health demonstrates her commitment to supporting innovative startups in sectors such as health IT and consumer internet.

Work Experience 

  • General Manager, LTK Creator Shopping

    2023 - Current

  • General Manager, LTK Consumer Platform

    2020 - 2022

LIKEtoKNOW.it offers a go-to shopping discovery app to instantly shop worldwide influencer pictures, anytime, anywhere.

  • Venture Partner

    2019

  • Managing Director

    2017 - 2019

FirstMark Capital is an early-stage venture capital firm that partners with exceptional entrepreneurs making their mark on the world.

  • Board Member / Advisor

    2018

Parsley Health is redesigning primary care by integrating the latest in medical testing, technology and nutrition research.

Raised $36,128,889.00 from Gaingels.

  • Board of Advisors

    2019 - 2020

ZOE is a personalized nutrition company on a mission to improve the health of millions.

Raised $103,726,091.00 from Balderton Capital, Daphni, Ahren Innovation Capital, Accomplice, Flight Fund, Transformational Healthcare, Coefficient Capital, Flight Fund and L Catterton.

  • Chief Product Officer

    2014 - 2017

Shutterstock offers an online platform that enables its users to find and buy images, vectors, videos, and music.

  • Chief Product Officer

    2013 - 2014

  • Senior Vice President, Product Strategy and Development

    2012 - 2013

  • VP, Product Strategy and Development

    2010 - 2012

  • Director, Financial Planning and Analysis (Weightwatchers.com)

    2007 - 2010

  • Strategic Business Analyst (Weightwatchers.com)

    2006 - 2007

  • Business Analyst

    2005 - 2006

MMG Partners is a management consulting firm focusing on the global financing services industry.

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