Charles LaCalle

Growth Marketing Manager

2020 - Current

- Oversee customer acquisition budget and strategy for Trace across all channels. - Lead digital acquisition strategy (Facebook, Search, YouTube, Display, Twitter, Pinterest etc.) - Develop digital marketing strategy for every stage of the marketing funnel: awareness, prospecting, retargeting, conversion, and nurturing

Director of Sourcing & Marketing

2017 - 2020

Led demand generation strategies to find, vet, and invest in seed stage startups in cybersecurity, healthcare technology, and urban technology (real estate and construction tech). Crafted and measured retargeting and interest-based campaigns to drive brand awareness and generate leads via social platforms (Facebook, Twitter, and LinkedIn). Launched, branded, and marketed the fund’s new Urbantech investment track. Developed a Hubspot-powered marketing automation program from scratch. Produced, scripted, and marketed both in-person and online events. Launched and produced videos and podcasts to drive thought leadership in 3 unique industries. Edited weekly newsletters for 40k+ subscribers, featuring news, funding events, and original content. Partnered with key tech publications and regional news outlets to increase PR opportunities.

Associate

2016 - 2020

Identified market trends and managed the startup sourcing process. Interfaced with founders to assess needs, find customers, and assist in raising capital. Developed programming events (weekly webinars, meetups, and panels) to increase brand awareness. Led community building for existing portfolio companies to create a collaborative environment and assist in marketing initiatives. Produced articles, thought pieces, and blog postings on Dreamit.com and in numerous other news outlets for the Dreamit team and members of the community. Managed digital marketing, newsletters, and social media to build brand awareness and engagement through content. Produced and distributed a podcast featuring content relevant to seed stage founders. Dreamit Ventures has launched over 300 companies that have raised $275 million at combined valuations of more than $1 billion. Investments include SeatGeek, SCVNGR, TrendKite, MindSnacks, Cloudamize, and BioBots.

Associate

2015 - 2017

Work directly with the managing partner of the firm on evaluating potential investments, sourcing and identifying investors, prospecting, supporting the investment process (market research, internal review documents, due diligence and analysis, term sheet generation), supporting Flatiron Investors' portfolio companies and community (help with research, recruiting, events, introductions), and representing Flatiron Investors at various industry events and within the startup ecosystem.

Manager, Product Innovation

2013 - 2015

Identified changes, enhancements, and new functionality across company websites. Monitored progress on projects and advertising campaigns. Assisted in the building of a career center for job applicants and recruiters in the allied health space. Built and maintained affiliate marketing relationships with industry influencers. Provided competitive intelligence and market understanding to assist with feature prioritization. Produced content and compelling messaging to support the targeted marketing efforts. Assisted in the development of collateral such as product brochures, course catalogues, and data sheets. Created a strategy for social media marketing and delivered metric reports on ROI.

Product Associate

2012 - 2013

Managed critical aspects of the lead generation tool on the LearnVest website. Assisted in inbound marketing activity, including customer research, competitive intelligence, and trends in the financial planning industry. Supported a team of financial planners across the country with weekly planner updates, research on best practices, and around the clock trouble shooting. Developed market segmentation strategies. Worked daily on SalesForce platform to analyze sales metrics and keep continuous contact with leads. Contributed to all stages of the product lifecycle for the free financial assessment program, a critical marketing component of the website.

Associate Consultant

2011 - 2012

Provided strategic advice pertaining to retail company analysis for the investment advisory business. Created company assessment reports for private equity clients, including merchandising review, presentation and marketing review, store build out review, roadmaps to success, and investment advice. Spearheaded business development focused on private equity clients. Produced reports focused on brand positioning, message, perception, sustainability, price point analysis, wholesale/retail distribution, product extensions, and licensing opportunities. Featured in the WSJ as a retail expert.

Press/Logistics Volunteer

2011 - 2011

Co-Founder

2010 - 2011

Cofounded a crowd funding application to raise money for emerging, fast-growth retail companies. Raised $50K in seed funding to test a minimum viable product. Created corporate and industry models and crafted presentations for venture capital firms. Worked with New York based designers to analyze production cycles and supplier/contractor relationships. Ultimately concluded that the variabilities in production capability, concept-to-delivery time frames, and operational experience made the startup difficult to scale.

Associate Consultant Intern

2009 - 2010

Strategic Consulting, including business plan & sales strategy development, specifically focused on the luxury goods market.

Risk Analyst

2008 - 2008