Chip Russo

President and Chief Revenue Officer

2022 - Current

Truthset is a data intelligence company, focused exclusively on validating the accuracy of consumer data and Identity. We help our enterprise clients build trust in data, and improve the performance of any data-driven decision.

Co-Founder

2015

Brand Storytelling was created to be a transformational partner in the new era of brand funded content. Marketers today are empowered by platforms and technology, but driven by creative storytelling. BST owns and operates two events BST @Sundance, Elevate and the BSN (Brand Storytelling Network). BST works together with a vibrant community of hundreds of CMO level Brand Executives, a 25 member Advisory Board and the leading platforms, media companies and solution providers.

Limited Partner, Entrepreneurial Advisor

2015

Executive Vice President, Sales & Partnerships

2012 - 2021

Designed and hired the Media Solutions team, Ad sales, Ad Operations and Sales Marketing divisions; tasked with developing direct ad sales and channel partners while expanding Zefr's relationships with global agencies and brands.

Senior Vice President Video

2007 - 2012

• Responsible for establishing and executing the company video strategy including product, marketing, sales material, hiring, compensation and operations • Oversaw a national team of 3 regional Directors and 26 Account Executives • Within the first 6 months delivered revenue that matched 100% of the previous year • 2011 grew year over year revenue by over 310% • Established Collective Video as a rising star in the video market by differentiating our offering thru superior audience targeting, custom creative executions, social features, long form distribution and exchange integration via Collective TV

Vice President of Sales

2004 - 2007

• Responsible for building business strategy and training for multiple regions • Increased new business revenues year over year by 307% • June 2005 the Business was Sold to Gannett – reported by ClickZ upwards of $100MM

Director, Western Region

2002 - 2004

• Employee number 8 • Established West coast office and responsible for building business strategy for the region • Oversaw and hired the sales & account management teams • Established the Eyeblaster products and platform as the dominant Rich media ad serving solution in the online advertising marketplace, as reported by Ad Relevance.

Director, Western Region (Cars.com, Apartments.com)

1999 - 2001

• Established west coast office and fostered new relationships with all leading OEMs, marketers and agencies • Increased year over year revenue by 287% • Managed 2 sales reps in (1 ) Los Angeles and (1) San Francisco plus a support staff responsible for campaign follow up, prospecting, proposal creation and trafficking • Established client and Agency relationships with Toyota, Lexus, Hyundai, Kia, Nissan, Infiniti, Mazda, Mitsubishi, Land Rover, Lincoln Mercury, Isuzu & Honda • Presented with an Outstanding Achievement Award for 2000 from the CEO