Chris Boud
Director of New Business & Partnerships at Uniqodo
Chris Boud
Director of New Business & Partnerships at Uniqodo
London, England
Overview
Work Experience
Director of New Business & Partnerships
2023 - Current
Uniqodo is on a mission to redefine promotions as the catalyst for bigger and better outcomes. Launched in 2014 by two ex Awin-ers, Uniqodo was originally built to solve the issues of codes being leaked and shared into the affiliate space, eroding profits and disrupting other marketing activity. Over a decade on, we have used the humble unique code to solve promotion challenges across the entire customer lifecycle, for all marketing teams, and have pioneered a new category of customer experience that we like to call PromotionX. Combining the performance of advanced promotions with great customer experience to supercharge conversion and engagement, Uniqodo's Promotion Experience Platform helps you target the right people in the moments that matter, with incentives that motivate and online experiences that inspire action. We work with some of the worlds biggest brands and eCommerce businesses across all industries to help them deliver amazing promotion experiences for their customers.
Startup Advisor
2022
GTM & Fundraising consultancy for early-stage B2B startups
Advisor
2023
Lemon is a new payment solution for B2B SaaS vendors that helps them reduce customer churn and improve cash-flow. It allows customers to pay for annual plans up-front, while still retaining the comfort of paying monthly. By integrating a simple widget into their payment pages, vendors can get paid up-front and reduce ongoing monthly churn.
Business Development Lead
2022 - 2023
Duel has developed both the technology and methodology to enable purpose-led brands to drive organic growth through word of mouth and advocacy. - Brought in to define the outbound sales strategy and build out the BDR/SDR Team - Took BDR/SDR generated MQLs from zero to over £500k in pipeline revenue - Grew MQL velocity by 151% - Pivoted outbound strategy to significantly increase MQLs - Defined outbound messaging alongside Head of Growth - Hired, onboarded and trained Duel’s first BDRs/SDRs - Participated in Startup Core Strengths growth program - Formed part of Management Team who developed and carried out Startup Experiment framework
Director, Coach Recruitment
2022 - 2022
Sales Impact Academy is the #1 learning platform for revenue teams. Learn LIVE from the world's best revenue leaders who have scaled through hypergrowth. Customers incl. Zoom, PayPal, BetterUp, Hubspot, Gong, Shopify, Klavyio and G2. Backed by Stage2 Capital, MIT and Hubspot Ventures. - Responsible for the sourcing, evaluating, recruitment and managing of the world’s best B2B sales & SaaS leaders to teach live courses with SIA. - First person to hold the role full-time, responsible for designing, building and implementing a repeatable and scalable coach recruitment framework. - Built a network with the elite commercial leaders in the SaaS industry, including senior team members from AWS, Google, Snowflake, Gong, Zoom, Salesloft, Outreach, Microsoft and Seismic. - Member of the Curriculum Planning Team responsible for setting the direction of the curriculum and courses to be developed. - Negotiation of contracts and terms with coaching talent and management of the ongoing relationship with coaches. - Left due to redundancy.
Principal, Portfolio & Revenue
2018 - 2021
SuperSeed is a London based venture capital fund investing in seed stage enterprise software (SaaS, Industry 4.0, DeepTech, AI & Machine Learning) start-ups and helping them achieve their first £million in revenue. - Designed, implemented and advised on Go-To-Market strategies for portfolio companies. - Sat on investment committee, with input on all deal decisions, taking lead on many. - Lead Commercial Market Diligence (pre-investment) and Commercial Acceleration (post-investment) functions. - Evaluated investment opportunities across a wide variety of sectors and technologies including Industry 4.0, Computer Vision, Machine Learning, 3D Printing, IoT, Ai and Big Data. - Built and managed lasting relationships within the Corporate VC community, including Salesforce Ventures, Porsche Digital, Boeing Horizon X and Intel Capital. - Acted as Interim Head of Sales & Marketing for ThingTrax (portfolio company); designed and implemented go-to-market strategy and sales processes; managed sales, marketing & account management. - Supported Ai Build (portfolio company) with GTM, securing deals with Automotive OEMs, F1 Teams and Defense companies including Ford, Ferrari, Sauber and Red Bull Racing. - Raised funds from HNW investors for EIS fund.
Managing Director & VP, Sales
2018 - 2021
PublishCheck helps newsstand publishers attract and retain loyal readers via editorial analytics. Think Google Analytics but for newspapers and magazines. - PublishCheck is 75% owned and operated by SuperSeed Ventures, as part of my role at SuperSeed I was initially VP, Sales then took over full responsibility for the business as MD. - Signed and managed customer relationships with The Times, Independent, Evening Standard, Vogue, GQ, the Sun, the Express. - Oversaw increase of revenue, both from new customers and expansion of existing customer contracts. - Implemented CRM and sales process. - Managed Development and Product Teams as well as Commercial Operations. - Day-to-day responsibility of P&L.
Head of Enterprise Solutions
2017 - 2018
Taskeater provide operational outsourcing to tech companies and startups. • Selling mainly to CEO’s, COO’s as well as other senior managers within Operations. • Responsible for strategy, sales and account management for the UK US, IE & Continental Europe. • Achieved 200% of target in my first month. • First person to successful win a client who was currently working with Taskeater’s main competitor. • Signed some of Taskeater’s biggest clients.
Business Development Manager
2016 - 2016
• Medicash are one of the leading providers of corporate health cash plans in the UK. • Typically selling into HR departments (HR Director, Reward Director, Compensation & Benefits Manager, etc.) but also other stakeholders such as CEO’s and FD’s. • Working prominently with large corporates and MME’s, with deal sizes ranging from £5k to in excess of £1million, including several hotel chains, investment banks, law firms and media groups.
UK Business Development & B2B Marketing Manager
2014 - 2016
• As BDM my role was to acquire new corporate clients and grow the volume of business rides, particularly targeting financial services, law firms, media groups and professional services. • In my time at Gett I signed some of the biggest clients Gett had in the UK, including a many well know brands in advertising, media, financial services and management consultancy. • Reporting to the International Head of B2B Marketing, as UK B2B Marketing Manager I was responsible for all areas of marketing Gett for Business. • This included planning and executing email, digital and direct marketing campaigns, event planning, content creation for both online and print, social selling, and growth hacking.