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Christine Choi

Partner at M13

New York City Metropolitan Area

Overview 

Christine Choi is a Partner at M13, with a strong background in corporate communications and brand development. Her notable career highlights include serving as Head of Communications at Virgin Galactic and leading brand and communications at Kitty Hawk.

Work Experience 

  • Partner

    2019 - Current

    M13 invests in early stage underlying technology powering the future of work, health, commerce and money.

M13 provides strategic counsel and operational expertise to help founders grow their companies.

Raised $5,512,500.00 from Manhattan West.

  • Member

    2022

    Proud to be a member of this community of senior comms and brand leaders who share their experience, expertise and networks with current and rising comms and brand marketing leaders. Mixing Board has created pathways to access this incredible group of comms leaders – learn more about their offerings here https://mixingboard.substack.com/p/mixing-board-mentors-now-available?sd=pf

Mixing Board offers mentorship and helps with building teams to organizations looking for smart advice.

  • Head of Communications

    2014 - 2018

    First head of comms during early commercial aerospace chapter. Led brand communications strategy, media relations, thought leadership, partnerships, reputation management for Virgin Galactic, The Spaceship Company and Virgin Orbit.

Virgin Galactic is a commercial spaceline that develops commercial spacecrafts.

Raised $1,345,000,000.00 from Rahim Thawer and Boeing HorizonX Ventures.

  • SVP Corporate Communications

    2006 - 2018

    Strategic brand communications, new business launches and business development and partnerships for Sir Richard Branson and Virgin Group's North America HQ. Commercial launches include Virgin Festival, Virgin America, Virgin Money US, Virgin Charter, Virgin Games, PROJECT (digital magazine), Virgin Oceanic, Virgin Hotels, Virgin Galactic, Virgin Orbit and more.

  • Head of Brand and Communications

    2018 - 2018

    Transitioned the company out of stealth mode and helped engineers launch Kitty Hawk’s first personal flying car.

Kitty Hawk is an aerospace company that manufactures eVTOL vehicles that makes airtaxis affordable, ubiquitous, and eco-conscious.

Raised $1,000,000.00 from Defense Innovation Unit Experimental (DIUX).

  • Director of Communications

    2002 - 2006

    Founding Director of Communications and founding Director of Knowledge Management of the successful education reform movement that started and supports 270 KIPP schools serving more than 90,000 students. I served as a founding board member of KIPP Gaston College Preparatory (Gaston, NC) and founding board member of the first KIPP school in Newark, NJ. I remain active as a board member of KIPP New Jersey.

  • Product Marketing Manager

    1999 - 2001

    Product marketing, program management, and crisis management.

  • Director of School Programs

    1996 - 1999

    Managed successful education programs that brought the collection of the fifth largest museum in the US to the Houston Independent School District (largest school district in Texas) and outlying districts and expanded the reach of the museum's education programs. Managed staff and consultants that executed outreach programs as part of multiyear multimillion dollar grant to reach traditionally underserved communities in close proximity to the museum. Managed the development of original curricular materials and events for the museum's collection and exhibits.

Museum of Fine Arts, Houston is a curation of artworks from a range of artists and eras.

  • National Programs Director, Regional Director, Program Director

    1991 - 1996

    Founding member of Teach For America. Institute Director; Project Director, managed the support teams in Oakland, Houston and the Rio Grande Valley; negotiated and managed the first partnership with Houston Independent School District; founding team member of The Learning Project; and more.

is a nonprofit whose mission is to engage our nation's most promising future leaders to strengthen the movement for educational equity.

Raised $4,235,000.00 from Appalachian Regional Commission, Martha Holden Jennings Foundation and U.S. Department of Education.

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