Christine Choi
Partner at M13
Christine Choi
Partner at M13
New York City Metropolitan Area
Overview
Work Experience
Partner
2019 - Current
M13 invests in early stage underlying technology powering the future of work, health, commerce and money.
Member
2022
Proud to be a member of this community of senior comms and brand leaders who share their experience, expertise and networks with current and rising comms and brand marketing leaders. Mixing Board has created pathways to access this incredible group of comms leaders – learn more about their offerings here https://mixingboard.substack.com/p/mixing-board-mentors-now-available?sd=pf
Head of Communications
2014 - 2018
First head of comms during early commercial aerospace chapter. Led brand communications strategy, media relations, thought leadership, partnerships, reputation management for Virgin Galactic, The Spaceship Company and Virgin Orbit.
SVP Corporate Communications
2006 - 2018
Strategic brand communications, new business launches and business development and partnerships for Sir Richard Branson and Virgin Group's North America HQ. Commercial launches include Virgin Festival, Virgin America, Virgin Money US, Virgin Charter, Virgin Games, PROJECT (digital magazine), Virgin Oceanic, Virgin Hotels, Virgin Galactic, Virgin Orbit and more.
Head of Brand and Communications
2018 - 2018
Transitioned the company out of stealth mode and helped engineers launch Kitty Hawk’s first personal flying car.
Director of Communications
2002 - 2006
Founding Director of Communications and founding Director of Knowledge Management of the successful education reform movement that started and supports 270 KIPP schools serving more than 90,000 students. I served as a founding board member of KIPP Gaston College Preparatory (Gaston, NC) and founding board member of the first KIPP school in Newark, NJ. I remain active as a board member of KIPP New Jersey.
Product Marketing Manager
1999 - 2001
Product marketing, program management, and crisis management.
Director of School Programs
1996 - 1999
Managed successful education programs that brought the collection of the fifth largest museum in the US to the Houston Independent School District (largest school district in Texas) and outlying districts and expanded the reach of the museum's education programs. Managed staff and consultants that executed outreach programs as part of multiyear multimillion dollar grant to reach traditionally underserved communities in close proximity to the museum. Managed the development of original curricular materials and events for the museum's collection and exhibits.
National Programs Director, Regional Director, Program Director
1991 - 1996
Founding member of Teach For America. Institute Director; Project Director, managed the support teams in Oakland, Houston and the Rio Grande Valley; negotiated and managed the first partnership with Houston Independent School District; founding team member of The Learning Project; and more.