CB

Conrad Barrett

Director, Anheuser-Busch InBev

Miami, Florida

Overview 

Conrad Barrett is currently serving as the Director at Anheuser-Busch InBev in Miami, Florida, overseeing strategic partnerships, product development, and digital marketing. With a background in entrepreneurship and e-commerce, he has held key roles in leading business growth and product management at AB InBev and Beer Hawk, demonstrating a strong track record in building new businesses and driving online advertising initiatives.

Work Experience 

AI

AB InBev

  • Director, PerfectDraft USA

    2021 - Current

  • Director of Growth, PerfectDraft Europe

    2021 - 2022

BH

Beer Hawk

  • Head of PerfectDraft, UK

    2020 - 2022

    Leading PerfectDraft in the UK through our direct to consumer retailer Beer Hawk

  • Head of Product

    2018 - 2020

AI

Anheuser-Busch InBev

  • Global eCommerce Product Manager

    2016 - 2020

    Building products for AB InBev's eCommerce unit, ZX Ventures.

West NYC

  • eCommerce Product & Business Development Consultant

    2014 - 2015

    ● Rebuilt Shopify experience from the ground up ● Built & managed growth strategy ● Partnered with premium publishers and social influencers ● Sourced emerging international brands to carry online

Ganotis Holdings, Inc.

  • Business Development & Product Growth

    2012 - 2014

    SnagFreeSamples.com: ● Lead partnerships with influencers to promote content, contests and link exchanges ● Grew email list to over 80,000+ active subscribers ● Increased monthly recurring revenue to over five figures

Consumr (Acquired by Purch Group, Inc.)

  • Community Strategist & Product Growth

    2013 - 2013

    ● Co-led development of the Scanbox Program (a monthly box of samples sent to our brand advocates) ● Sourced CPG brands to feature free product samples in Scanbox program ● Responsible for executing our user acquisition strategy focusing on social and SEM

Consumr (Acquired by Purch)

  • Intern

    2013 - 2013

    ● Growth ● Manage content on social channels ● Organized and threw events for brand advocates and social influencers

Dutz Technologies

  • Marketing Consultant

    2012 - 2012

    AppPicker.com ● Managed a complete redesign of AppPicker.com ● Lead SEM growth through new content and social ● Managed multiple freelance content writers ● Built process for distributing content to all social channels

Stampede.It

  • Co-Founder

    2011 - 2011

    Stampede.it was an eCommerce platform bringing daily digital deals to consumers. Think digital hosting, eBooks, apps ext.. We had a unique approach that would rapidly discount the products as more users opted into purchasing, incentivizing users to share the deal. Unable to achieve significant traction during the summer, my brother and I decided to shut down operations and I returned to school. - Accomplishments: ● Invited out to Techstars Boulder for final interview (ultimately we didn't make the cut due to lack of a CTO at the time) ● Accepted into Syracuse Sandbox Incubator ● 1st place - Syracuse Sandbox Demo Day 2011

Education 

Articles About Conrad

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