Cory Klippsten

CEO

2019 - Current

Swan.com is the best way to accumulate Bitcoin with automatic recurring and instant buys up to $100,000 using your bank account, or use wire transfer for purchases up to $100 million. Swan.com/app for all U.S. residents, and SwanPrivate.com for HNWs globally with intent to purchase $100k of BTC or more.

Founder

2021

Managing Partner

2022

Managing Partner

2020

Advisor

2022

Investor & Former Advisor

2019

Startup Investor & Advisor

2013

More than occasional advice over coffee, I roll up my sleeves and work alongside founders, boards, and investors to boost business trajectory. Areas of Interest: • Multi-sided Platforms, Network Effects, Ecosystem Design and Growth • SaaS, both Enterprise/B2B and Consumer • Consumer Mobile, Location/Geo Tech • Online Video, OTT/SVOD/AVOD/TVOD • Ad Tech, Martech • AVs/EVs, Transportation, Logistics Functional Expertise: • Fundraising Strategy and Process • Storytelling, Financial Modeling, Business Planning, Pitch Training and Optimization • Advisor Strategy, Recruitment and Selection • Investor Evaluation and Optimal Contact/Networking Strategy • Sales / Customer Acquisition Strategy • User Acquisition Strategy and Tactics (Growth) • Sales Operations, Sales Development, Sales Marketing • Product and Go-To-Market Strategy • Business Development • Staff Ramp Planning and Key Hire Definition

Advisory Board Member

2019 - 2022

Chief Revenue Officer

2013 - 2015

• Led seed and A round fundraising ($12 million total) • Developed product, pricing, positioning, and go-to-market strategy • Closed first $100k of revenue • Ran Sales, Marketing, BD, Finance, Operations, Account Management • Recruited and hired first business employees, then second-line management to run each business function, guiding company growth from 3 founders to 30+ FTEs Backed by Lerer Hippeau Ventures, Compound Ventures, Mike Lazerow, BAM Ventures, Science, Great Oaks, EMC (CAA+TPG) and United Talent Agency. Cynopsis Award Winner: Best Digital Video Ad Platform of 2014

Strategy and Operations, Large Client Sales

2011 - 2013

• As North America Lead for Campaign Selling since program inception, drove adoption of lead-based selling by influencing leadership and guiding 30-person team to get 1100+ salespeople on board. Led to ~$X.X billion annual run rate incremental revenue for NA Large Client Sales in Q4’12 (up from $0 in Q2’11) • Developed and led key elements of Services & Distribution Solutions sector strategy (e.g. Video sales strategy, Search performance), with tailored analysis and implementation plans for each of five industry verticals covering ~$5B annual revenue • Identified opportunities and provided operational plans to accelerate growth for two US LCS industry verticals (Social & Information and Local Services & Government) with ~$2B billion annual revenue, 17 sales teams, and 115 salespeople; as "Vertical COO" drove quarterly and annual business strategy through quantitative analysis, facilitation of planning process, and writing business plans • Developed framework for aligning and deploying talent for US Large Client Sales reorganization, including resource model based on revenue growth momentum, revenue complexity, and customer coverage, resulting in significant shifting in resources to align with opportunity