Courtney Nally

EVP, Influencer Practice Lead

2023 - Current

Head Of Talent Management

2021 - 2023

Senior Vice President, General Manager, Entertainment

2014 - 2023

EVP, NA Director of Entertainment, Sports & Influencer Marketing

2020 - 2021

Lead team of 50 specialists and account managers in setting long term strategy, directing day-to-day activity, and managing client base across Entertainment, Sports, Influencer, and Nutrition verticals representing double digits in annual revenue. Collaborate with new business and growth teams on all new business pitches involving Entertainment, Sports, and Influencer Marketing.

Executive Vice President, Entertainment

2018 - 2021

Led entertainment division comprised of 15 specialists engaged in branded content, entertainment partnerships, talent negotiations, and influencer marketing. Sold in and executed campaigns to secure new clients and drive new business revenue. • Co-launched Influencer Marketing Team • Won new business with key clients • Executed a documentary film on behalf of OrangeTheory client including negotiation with film production partner, securing distribution rights, and coordinating red-carpet premiere • Exclusively managed large spirits company talent deals as Entertainment Agency of Record

Client Director, Vice President

2005 - 2014

Set strategy for, prioritized work of, and led eight people across multiple disciplines to manage entertainment, talent, and influencer marketing - driving annual revenue of more than $5M. • Managed client relationship and directed talent portion of Kellogg’s 2012 London Olympic Games campaign - secured, contracted, and serviced year-long relationship with 16 athletes (including six from USA Gymnastics) for “Team Kellogg’s” • Identified celebrity partners Eva Longoria and Chef Michael Symon, executed partnerships, and serviced relationships during course of two-year Frito-Lay’s “Lay’s Do Us a Flavor” campaign • Directed talent sourcing for Pfizer Consumer Healthcare corporate engagements - identified and secured personalities including comedian/actor Aziz Ansari, Virginia Madsen, Regis Philbin, and Josh Duhamel • Led multiple Kimberly Clark product-licensing and on-pack partnerships with noted designers and personalities including Betsey Johnson, Jonathan Adler, and Isaac Mizrahi • Awarded Ketchum’s most prestigious Catalyst Award in 2014 as “most valuable player” of top performing team

Managing Account Supervisor

2010 - 2012

Managed client relationships and account activity with five sports and entertainment clients including Bank of America, Lenovo, and IBM. • Increased overall volume of talent deals for agency by 65% • Launched Ketchum’s first talent procurement offering - which has grown into one of agency’s most valuable profit centers • Directed talent relations for Bank of America’s 2008 and 2010 US Olympic Team campaigns - secured 15 high profile athletes to serve as exclusive brand ambassadors and worked closely with client’s marketing division to manage digital content capture used to create hero TV spot

Senior Account Executive

2006 - 2011

Supervised three direct reports and served as client lead for all golf and tennis sponsorships in addition to serving as on-site lead for Frito-Lay ground support activation, talent negotiations, and public relations. • Directed talent relations on behalf of IBM for multiple sports properties including US Open (golf), US Open (tennis), Australian Open, French Open, Wimbledon, and NFL • Managed talent portion of 2011 Tostitos Fiesta Bowl Halftime Show - managed participation of 20 college football coaching legends in surprise event reuniting military families • Negotiated and secured Betty White’s appearance in Doritos’ fifth-consecutive installment of popular crowdsourced “Crash the Super Bowl” campaign • Orchestrated online fundraising auction of Lenovo computers as key component of selection process for global 2008 Beijing Olympic Torch Relay

Director, Public Relations

2004 - 2005

Served as the head of communications for the organization responsible for securing media coverage for both the athletes on the tour as well as the 14 Tour stops. The work also included positioning the executives as thought-leaders within the sports marketing space

Senior Account Executive

2002 - 2004

Responsible for serving as the account lead for several clients including the AVP Pro Beach Volleyball Tour, US Ski & Snowboard Association, Xbox and Danskin Women's Triathlon