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Craig Lawrence

Founder of Energy Transition Ventures

Austin, Texas

Overview 

Craig Lawrence is a Partner and Co-Founder at Energy Transition Ventures in Austin, Texas, with a background in engineering, product development, and venture capital. With experience as Vice President of Products at Treverity, Inc and VP of Product and Marketing at SunPower Corporation, he has a strong track record in leading successful product development and marketing strategies in the cleantech and energy sectors. Craig Lawrence's career highlights include co-founding Energy Transition Ventures and holding leadership roles at prominent companies like SunPower Corporation, showcasing his expertise in driving innovation and growth in the energy industry. His deep knowledge in venture capital and product development has been instrumental in advancing startups in sectors such as AgTech, TransportationTech, and EnergyTech.

Work Experience 

ET

Energy Transition Ventures

  • Partner and Co-Founder

    2021 - Current

Energy Transition Ventures is a venture capital investor investing in startups in the energy transition.

energytransitionventures.com
TI

Treverity, Inc

  • Vice President Of Products

    2017 - 2020

    Human Integration software for utility operations. Treverity's software helps run operations at some of the leading electric and gas utilities in the US.

Treverity is a human integration software for utility operations.

Raised $1,000,000.00 from Amplify Credit Union.

treverity.com
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SunPower Corporation

  • VP of Product and Marketing

    2012 - 2016

    VP of Product and Marketing at SolarBridge - making solar energy easier, more reliable and more affordable by delivering true AC Modules to the residential solar market. Acquired by SunPower (NASDAQ: SPWR) in 2014.

SolarBridge Technologies commercializes power electronics technologies.

Raised $105,050,000.00 from Rho Ventures, Shea Ventures, Constellation Technology Ventures and SunPower.

newsroom.sunpower.com

SunEdison

  • General Manager, Residential

    2010 - 2012

    Co-founder and GM of SunEdison's Residential business unit, focused on delivering solar electricity to homeowners and small businesses through innovative technology and financing programs

AP

Accel Partners

  • Investor

    2008 - 2010

    Energy/Cleantech investing at Accel. Invested in early stage energy and cleantech companies: SunRun (NASDAQ: RUN), the leading residential solar provider in the US, and OPower (NYSE: OPWR, Acquired by NYSE:ORCL), the leading energy efficiency software provider to utilities.

Accel is an seed and growth-stage venture capital firm that helps a global community of entrepreneurs.

accel.com
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IDEO

  • Practice Lead

    1999 - 2008

    Developed world-class products and services for leading companies across the consumer, industrial, medical, and renewable energy industries. Practice Lead in IDEO's Consumer Experience Design practice. Created and led IDEO's Energy Practice, providing strategic and design consulting to companies in the utility, solar, automotive, and energy efficiency sectors.

Gyration

  • Research And Development Engineer

    1997 - 1999

ED

ENGINEERING DYNAMICS INCORPORATED

  • Project Engineer

    1990 - 1992

Education 

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