Cristina DeVito

Chief Financial Officer

2023 - Current

We are a SaaS provider for the hotel industry with a mission to Empower the People Who Power Hotels. We offer four industry leading software technology solutions: ProfitSword, Hotel Effectiveness, ALICE, and Transcendent that combined offer the first and only integrated business intelligence, labor, and operations solution for the hospitality industry. (Formerly known as the ASG Hospitality Group.)

Partner

2020

Started in NYC, The Fund was created to help fill a gap in early stage funding. The Fund is now in NYC, London, LA, the Rockies, and the Midwest with a community of local founders and operators who care deeply about supporting the next generation of entrepreneurs and helping their startup ecosystems to grow. The Fund focuses investments in tech enabled companies at the beginning: first check, pre-seed and seed. We look for companies that make an impact, do good in the world, and are mission driven. And as founders, entrepreneurs, startup executives and investors, we bring both capital and our collective expertise to our community of portfolio companies.

Board Member

2021

Kempe Foundation focuses on the prevention and treatment of child abuse and neglect. Kempe Foundation works to keep all children safe and healthy by supporting experts in the field, advocating for children and engaging with communities.

Co-Founder & Advisor

2020

Chief Financial Officer & Chief Strategy Officer, Co-Founder, Board Member

2019 - 2020

COO & Co-Founder, Board Member

2016 - 2019

Collective Hotels & Retreats brings the experience economy to the hospitality industry with our premium pop-up hotel accommodations and luxury 5-star service. We operate asset-lite, but full service resorts on beautiful properties in popular travel destinations. We seek to provide authentic and unique travel experiences for our guests. We partner with our location owners to utilize their property in new and value-added ways. To stay with us or for more information in partnering with us, please visit us at: www.collectiveretreats.com.

Chief Financial Officer & Chief Strategy Officer

2020 - 2023

Havenly offers online interior design services to help you create the spaces you love.

VP Operations

2014 - 2015

Manicube [now Red Door At Work] is a mobile provider of beauty services in the U.S., delivering in-office manicure and beauty services to corporate offices across multiple markets. As VP Operations, built the national operations team into a professionalized and readily scalable division of 100+ employees. Identified and realized costs savings through supply chain management and standardization of operational procedures. Led new business development efforts, including design, integration and roll-out of new services, resulting in significant revenue growth. Responsible for a national operations team of over 100 part-time and full-time employees across 4 markets. Drove strategic decision-making and prioritization of company initiatives as part of the Executive Team.

CEO

2013 - 2014

Mudderella is a 5-7 mile muddy obstacle course event series for women. The event was started in 2013 and is based in the U.S. with operations in the UK and Canada. Led the creation of the brand and event series from inception to scale as the brand's CEO. Responsible for the day-to-day management of all marketing, sales, sponsorship & partnerships, PR and operations functions, including the event production and all associated financial, accounting and legal work.

Chief Strategy Officer

2012 - 2014

Built Strategy and New Event Development departments from the ground up. Led the development and successful scale of a new brand and event concept, Mudderella, a 5-7 mile obstacle mud run series for women. Managed Tough Mudder's initial expansion efforts into the UK, Germany and Australia markets. Responsible for 5 departments and 20+ employees over the course of my tenure at Tough Mudder and Mudderella.

Consultant (Case Team Leader)

2008 - 2012

Led thought leadership for case recommendations, managed collaborative senior client relationships and directly managed junior case team consultants. Case work included M&A, growth strategy, sales force effectiveness, organizational strategy & redesign and business unit optimization. Experience in the private equity, consumer products, utilities, technology and media sectors.

Associate

2004 - 2006

Led business due diligence for acquisition candidates, including operational, financial, accounting, tax, legal, insurance, information technology and environmental. Monitored portfolio companies as Board observer, participated in Board meetings and worked closely with senior management to implement Board directives.