Damien Balsan

President/Co-Founder

2019 - Current

firmly provides a distributed commerce solution founded by Industry veterans that enables shoppers to “buy now, anywhere” without requiring the shopper to leave the site or app in which they’re currently engaged. We enable this by rendering a merchant’s existing online store, fully branded and full-functioning, to operate inside content sites, marketplaces, social apps, in streaming videos, and in new channels like CTV. And we do this without requiring any integration effort from the merchants. Shoppers are able to click on an ad and complete a transaction with just a few clicks leveraging firmly’s access to over 100m credit cards via its partnership with Visa, and by the Q3 2024, that number will be 600m via an integration with Paze. firmly has been selected as the distributed commerce partner with some of the top social networks in the world, and they will be rolling out the solution in Q3 2024. We are funded by strategic investors such as Rapyd (one of highest valued payment and fintech startup) and some Top venture capital Funds specialized in Commerce Solutions like FJ Labs, BGV, Hawke Media Ventures, Mu Ventures, Rachel Zoe Ventures, Willow-Tree Ventures , Versus Ventures and some amazing angels all veterans of fintech industry or commerceTech and adtech.

Co-Founder General Partner

2018

In Joint venture with Madrid based Private Equity Group GED Capital (1B under management), Conexo Ventures with 60 Million euros fund provides a direct growth path to the US Market for South european startups. We invest ideally in pre-serie A or Serie A in exceptional individuals with passion for solving hard challenges and bringing disruptive innovation to high growth markets. Let's change the world together !

Board of Director

2020

LoginID invested by Visa, provides simple APIs and SDKs for enterprises to integrate FIDO-certified biometric authentication in as little as 15 minutes, helping reduce e-commerce fraud

Board of Director/investor

2018

Kushki is a payments platform for e-commerces businesses operating in Latin America. It simplifies how businesses accept online, supports all major credit cards, and cross-border payments.

Board Member

2022

Atani is a regulated (VASP) European crypto broker, with a powerful tech stack, top-tier banking partners like BBVA, strong regulatory relationships and deep knowledge of the European and LatAm markets. 1. Regulated Crypto Asset Service Provider in the European Union - Registered at the Bank of Spain both as a Virtual Assets Service Provider and as Custodian of Electronic Wallets. - Strong relationships with the National Securities Markets Commission (CNMV) and the Commission for the Prevention of Money Laundering 2. Tier 1 Banking and Crypto Exchange Partnerships - Partners with BBVA to enable 20+ fiat deposits and withdrawals (SEPA and SWIFT), including EUR, USD and 20+ major global currencies. - Provides connectivity to the liquidity and market data of leading crypto exchanges. 3. Live Product Suite: Broker, Advanced Trading Terminal, and B2B APIs - Multi-exchange broker giving live access to the aggregated liquidity of top exchanges (2,000+ tokens) through a single account - Advanced trading terminal with added value features (exchange and wallet aggregation, Charting&TA, live alerts, etc.) - Robust API for high-frequency traders and end-to-end crypto exchange-as-a-service solution for businesses.

Member Of The Board Of Advisors

2020

The platform of companies committed to the climate Decarbonize your business to comply with the new standards and grow your company virtuously.

Angel Investor

2020

Board Of Advisors

2018

Paybycar.co PayByCar™ is a break-through in-vehicle payment solution that makes it easier than ever to pay drive-up retailers while in your car using the toll transponder you already have and love.

Co-Founder Board member

2020

Halgo is a London, Boston and Paris based blockchain technology company. Its goal is to develop, manage, and market innovative Central Bank Digital Currencies. It will partner with neobanks, exchanges, mobile payment, and wallet provider solutions to create new investment savings opportunities for small investors normally only available to high net worth investors as well as low rate credit opportunities. It will also protect investors against the risk of debasement and spoliation. All thanks to the power of algos and blockchain.

Board of Advisor

2020