David Goldberg

General Partner

2017 - Current

Alpaca VC leads seed rounds in the startups reshaping the real world. We invest in the people, the products, and processes that power commerce in the physical and digital world. Portfolio highlights include Compass, Transfix, Wheels Up, Imperfect Foods, Latch, Bowery, Monument, Zeel, Kashable, Firstbase, and others.

Principal

2014 - 2017

Kauffman Fellow

2017

The Fellowship's goal is to develop a world-wide network of innovation investors who provide smart, connected capital to fuel entrepreneurial change. Class 22

Member of the Board of Directors

2015

PERCH is a natural extension of the shopping experience. As customers touch and pick up products, PERCH places experiential media right at the moment when they are most engaged with the product. PERCH extends digital media into the store, making physical displays captivating, playful and immersive. www.perchinteractive.com

Member Board Of Directors

2018 - 2022

Member of the Board of Directors

2017 - 2021

Minibar provides on-demand delivery of wine, spirits, beer & mixers. It gives users a better way to shop; connecting them with their local liquor store to offer the best selection of products. Acquired 2022

Member of the Board of Directors

2016 - 2018

Meural combines the best of art, technology and design to create products that make us feel something. We believe that the best products come from a humanistic design approach. Meural incorporates culture, craft and circuitry in order to foster physical and emotional well-being. Our first product is a beautiful digital canvas. It is elegant, connected and carefully crafted. Meural’s digital canvas empowers individuals with newfound access to art from the past, present and future while meaningfully improving the personal space. www.meural.com

Founder & CEO

2011 - 2014

Founded FreshNeck.com, an online, subscription-based men's accessories exchange service, to give men the variety they crave in their wardrobe for a low monthly fee. - Conceptualized from the ground-up, including market/user research, product, pricing, and design. - Manage business growth and long-term strategy planning including user acquisition and key partnerships. - Leveraged data/analytics to optimize marketing efforts across social, email, partnerships, display, and paid media. - Seeded and executed acquisition of larger competitor, TieTry LLC, to become largest player in tie-sharing space. - Hired and managed 3 full-time internal employees, 12 interns, and 3 consultants. - Executed successful sale of the business.

Business Development Consultant

2013 - 2014

Brought on to lead marketing and user acquisition efforts for a premium packaging startup in the cannabis industry. - Brand positioning, including market research and customer profiles. - Lead social media and blog efforts across multiple channels, including high-level strategy and community management. - Instituted incentivized referral program. - Lead liaison to dev team for website redesign. - Doubled traffic to website and saised FB fans from 1,000 to over 12,000 in 90 days.

Vice President, Wealth Management

2011 - 2012

Lead Analyst for the top Wealth Management team in New York. Works with ultra-high net worth entrepreneurs and executives to create and implement customized financial plans. - Built custom reporting models for internal analytics and for customer presentations - Trained entire department (50 advisors) on 3rd party reporting software, and how to leverage for clients. - Created and implemented custom investment strategies, including derivative strategies.

Financial Advisor

2010 - 2011

Creates and implements custom financial solutions for business owners, executives, and professionals, utilizing a sophisticated investment process.