DK

David Kirven

Dame Inspired Leadership Initiative Fellow at University of Notre Dame

Park City, Utah

Overview

Work Experience

  • Notre Dame Inspired Leadership Initiative Fellow

    2023 - Current

  • Venture Partner

    2021

  • Chief Marketing Officer

    2021 - 2023

    Completely rebuilt marketing function, repositioned brand, and helped grow awareness by 3X, to lead this Series E startup to $1.7B valuation. Built new marketing team with experienced talent and expertise, leading to an 75% increase in ROI as marketing spend scaled. Reltio is uniquely positioned to help Global 2000 customers accelerate innovation by providing access to real-time, insight ready data at scale.

  • Advisor

    2021 - 2021

  • SVP & GM, Voice & Messaging Business

    2018 - 2020

    Led new 'startup' division at GoDaddy focused on new SMB communication strategy. As GM, responsible for all aspects of engineering, product, marketing and operations with 80 person team. Launched new mobile communication business delivering double digit revenue and more than 1MM downloads in first 9 mos.

  • CMO of GetGo, a subsidiary of Citrix

    2016 - 2017

    Key executive team leader on planned spin out of GetGo, Citrix subsidiary of GoTo family of products ($650M). Responsible for development of new company mission and brand positioning, along with new company naming. Identified as CMO of planned spin out. GetGo successfully merged with LogMeIn

  • VP of Global Marketing, Saas Division

    2015 - 2017

    Overall go to market leader with P&L responsibility for over $800M in revenue across diverse set of SaaS offerings. Led organization of over 200 marketers & developers, to create scalable go to market strategies, driving double digit growth

  • VP Marketing and Sales, Payments & Commerce Solutions Divison

    2011 - 2014

    Revenue growth officer for $650M+ QuickBooks payments and commerce division, including GM responsibilities for $180M QB Supplies business directing all aspects of product, marketing and operations. Lead team of 50 focused on driving growth in mobile, retail and core payment SAAS offerings across multiple offline and digital marketing channels.

  • Director of Online and In Product Marketing, TurboTax

    2010 - 2011

    Responsible for $700M+ online web and in-product marketing channels, including strategy, online marketing, SEO support, web experience design, product strategy, development and optimization for TurboTax.com and Quicken.com. Manage team of 40 comprised of online marketers, creative designers, engineers, program managers and data analysts.

  • Director of Brand Strategy, TurboTax

    2005 - 2010

    Led overall development, direction and management of brand equity, national advertising, new user growth and strategic market research for TurboTax, a $1B+ business unit of Intuit. Responsibilities included managing +15 people, agency management and +$70M expense budget. • Instrumental in doubling Turbotax revenue by driving significant new user growth, +5pt of share • Received the American Marketing Association EFFIE award in 2005 outstanding market results

  • Director, New Product/Category Leader, TurboTax

    2004 - 2005

    Responsible for new business strategy and new product development focused on key behavioral segment. Led small entrepreneurial team of 5 comprised of product management, product design, tax development and market research

  • Group Manager, Corporate Strategy and Business Development

    2001 - 2003

    Reported directly to CMO. Responsible for driving cross product line strategies and best practices. Corporate strategy role partnered with M&A group to identify strategic, long term growth opportunities for the company

  • VP of Marketing

    2000 - 2001

    Co-founded this B2B Internet marketplace/ASP to focus on the vertical market of language management services

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