DAVID SARGEANT

Sports and Betting Consultant

2013 - Current

Independent consultant across the sports and sports betting ecosystem. Have run consulting projects for casinos, race tracks, tribes, lotteries, media companies, professional sports teams and leagues. Brokered 40+ successful deals in 20+ states including market access, sponsorships and partnerships for some of the worlds most famous sports teams, and biggest global gaming operators.

Investor and Advisor

2013

Serial investor and hands-on advisor to early stage startups. Several successful exits including selling Fresh8 to Sportradar, VAIX to Sportradar, and Angstrom Sports to Entain. Mostly b2b and mostly sports betting and sports tech startups but open to innovative ideas where I can add value personally. See www.igamingideas.com for current portfolio.

Trustee

2023

iGaming Strategy Consultant

2008 - 2013

Product and business strategy consultant for the gaming, gambling, internet casino, lottery and betting industries. Contracts span software companies, commercial bookmakers, start-ups, media companies, and sports lotteries around the world. Projects include: Product design, In-Running strategy, E-Gaming engine analysis, Sports betting competitor analysis, External services review, Product strategy, Online Casino product strategy, Social Gaming strategy, and helping in strategic product pitches.

Founder and Commercial Director

2007 - 2013

Responsible for the commercial direction, marketing, and sales, of this independent digital agency focusing on the sports betting, e-gaming, and social media sectors. Products include: - Multi-channel sites and apps (web, mobile, tablet, social) - In-Running (Live betting or In-play) and Sports Betting applications - eInstants and Fixed odds games - Mini-games, Mobile games, and full size casino games - Complete development lifecycle - UX, Design, and development - Proprietary and bespoke applications Gambling customers include: Betfred, Bet365, Betsafe, Blue Square, Boylesports, The Health Lottery, Stan James, Victor Chandler

Sports Betting and iGaming Product Manager

2005 - 2008

Responsible for product strategy, and product management for a world leading gambling software company. Areas of remit included sports betting, new media, and e-gaming. Responsible for product marketing - leading many successful project bids to bookmakers and sports lotteries around the world. Speaker in numerous sports betting conferences around the world including European Lotteries and World Lotteries Association. Commercial bookmaker projects included: Sporting Bet, Stan James, Bet365, Boylesports, BetFred, Paddy Power, Synot Tip... Sports Lottery projects included: Veikkaus, Danske Spil, Singapore Pools, FDJ, ISBB, ALC, Polla...

Technical Product Analyst

2003 - 2005

Worked for one of the UK’s major online bookmakers within a diverse role that covered most aspects of the product development cycle. Lead various projects as technical and team leader, whilst working as a senior developer, to support and develop new applications. Worked as a business and technical analyst across a whole range of multi-channel products and represented the company as the customer-facing member of the technical team supporting the business and marketing product managers on strategy and product development.

Gambling Application Developer

2002 - 2003

Working for one of the UK’s leading providers of online betting software. Developed, designed and supported multi-channel applications – web, idtv, mobile, IVR, and telephone-betting. Delivered products to a wide range of world leading gambling, gaming, and casino companies. Clients included Ladbrokes, Blue Square, Paddy Power and StanleyBet.

Founder and Web/Internet Consultant

1998 - 2003

- Web application development - SEO consultant - Hosting consultant - Ecommerce consultant Clients include: Shelter, Camden Council, Prison Reform Trust, EMAP, Total Telecom

Mobile Application Developer

2000 - 2002

Interactive BAFTA award winning products. Customers included: Hutchison 3G, MTV, Nokia and KPN Mobile