Davide Di Cillo
Head of Product, Advertising at eBay
Los Angeles, California
Overview
Work Experience
Sr. Director - Head of Product, Advertising
2023 - Current
I lead a team of talented PMs (20+) to develop and execute our strategy for marketplace promotion and advertising services to merchants and brands.
EBay Ventures invests in disruptive companies that are revolutionizing the commerce landscape.
Advisor
2022
Aineko is an IT company that builds, deploys, and scales event-driven AI applications.
Director of Product Management, NFTs
2022 - 2023
Director of Product Management, Asset Hub
2021 - 2022
I lead product management for Asset Hub, Earn, and more, helping businesses and organizations engage with their audiences through Coinbase product offering.
Coinbase Ventures is an investment arm of Coinbase that aims to invest in seed-stage cryptocurrency and blockchain startups.
Head of Business Interfaces, Product Management
2020 - 2021
Head of Advertiser Experience and Growth, Product Management
2019 - 2020
I lead the organization responsible for how advertisers and internal users create and manage ads on Pinterest, from Ads Manager and SMB products to internal sales tools and billing, as well as our Ads API and data.
Pinterest is a visual bookmarking tool for saving and discovering creative ideas.
Raised $1,486,100,000.00 from Elliott Investment Management and Elliott Investment Management.
Lead Product Manager, Ads Growth
2017 - 2019
I led the 60+ people team responsible for building Facebook's advertising solutions for small businesses (i.e. Boost Post, Ad Center, Automated Ads, etc.).
Product Manager, Ads Interfaces
2015 - 2017
I led the team responsible for the two main ads management interfaces, Facebook Ads Manager and Power Editor. I was responsible for some of the most notable changes for Facebook ads interfaces in the recent history: - Merged Ads Manager and Power Editor into a unified experience - Launched the first rules-based automation tool for Facebook ads, which is "managing" a significant percentage of revenue
Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.
Head of Product / Design
2013 - 2014
• Led product and design, including UX/UI, visual design and user research of the new app Wist. Also responsible for all front-end development of the website. Wist is a personalized local discovery app that uses contextual, social and interest-based data to recommend top 5 places nearby to anyone on the go. It's first local discovery app that allows users to search by occasion instead of type of place. Wist is currently live in 8 cities in the US. Investors include 500 Startups, Google Ventures, Idealab and others.
Founder and CEO
2006 - 2013
Founded 39 Inc., a consulting agency specialized in designing and developing applications for customers like Carlsberg Group, Adecco N.A., and R. J. Reynolds Tobacco. Personally took care of business development and product management.
39 is a software development company specialising in iOS development and UI design services.
CEO and Head of Product
2010 - 2013
• Founded SyncPad with a mission to make remote collaboration easy and fast by leveraging the latest technology • Built and managed a team of 5-7 engineers and designers through multiple iterations of the product • Created fundraising materials, pitched investors and received 3 term sheets from tier-1 VCs and angels • Recruited an experienced advisory board, including Rajen Sheth (Director of Product Management at Google for Chrome OS) and Kevin Kramer (Senior Director of Sales at Riverbed Technology) • Led all business development efforts, created sales presentations and pitched potential clients • Closed deals with Samsung, DBS Bank and several other organizations, generating over $100,000 in total revenue within 6 months from the first sales pitch • SyncPad was featured by Apple among the Best New Business Apps and by Samsung as the Best Galaxy Note app • Ranked among top 10-20 grossing apps for Business in the Apple App Store for several months in 2011 SyncPad enables users to easily collaborate and share documents in real- time with other people independently from where they are. SyncPad helps salespeople close more leads, investment bankers explain their models and educators inspire their students. SyncPad was the very first remote collaborative whiteboard on iOS, partnered with Samsung and Box and can be found in many Fortune 50 companies.
Creative Director
2007 - 2009
Head of the creative department at the web agency. Responsible for all creative aspects of websites and online advertising campaigns handled by the agency, from concept to production.
Random Access is a web development agency that offers corporate identity, programming, consulting, photography, and animation services.
Graphic and Web Designer
2005 - 2007
Designed and executed several websites, online and print advertising campaigns, as well as, corporate identities.