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Dawn Dobras

Founder of Capital F

San Francisco Bay Area

Overview 

Dawn Dobras is a highly accomplished professional with a background in e-commerce, start-ups, and retail, having held leadership roles at companies like Gap Inc. and Credo Beauty. Currently serving as the Chief Executive Officer and Board of Directors member at Credo Beauty, she is also an early start-up investor focused on supporting female founders and promoting diversity on the cap table. Highlights of Dawn's career include her roles as CEO at Zobha and SVP Strategy and E-Commerce at Charlotte Russe, showcasing her expertise in leading successful retail and e-commerce businesses. She has also made impactful investments in companies like Archive and The Cool Down, demonstrating her commitment to supporting and nurturing emerging ventures.

Work Experience 

  • Co-Founder

    2023 - Current

    Capital F invests in the technology that shapes women's lives.

  • Entrepreneur In Residence

    2021

    Coach and Advisor with the Arthur Rock Center for Entrepreneurship at HBS.

  • Angel Investor

    2021

    Representation and diversity includes the cap table. The Council is a consortium of women who are active angel investors. We believe that when more women deploy capital, more different types of companies get funded.

The Council is a consortium of women who are active angel investors.

  • Strategic Advisor & Investor

    2021

    Archive Resale brings fashion circularity + customer loyalty + new customer acquisition + brand experience together. Oh, and it's good for the planet. Win. Win. Win.

Archive is a technology company that builds innovative, scalable, and profitable resale businesses for global brands.

Raised $24,335,000.00 from Fernbrook Capital Management LLC, Lisa Bougie, Wendy Yang, G9 Ventures, Lightspeed Venture Partners, Bain Capital Ventures, Dawn Dobras, Adrienne Lazarus, Julie Bornstein and Kerry Cooper.

  • Chief Executive Officer & Board of Directors

    2018 - 2021

    Credo Beauty is the largest clean beauty retailer in the United States with 11 retail stores in top markets, thriving digital business and selling over 130 independent clean beauty brands. Credo leads the industry with the highest standards in beauty for ingredient transparency, safety, sustainability, and cruelty-free products.

Credo Beauty is a cleanest indie and luxury brands around, and carry the largest collection of safe, non-toxic beauty products.

  • Chief Operations Officer

    2013 - 2017

    Decorist is a home design and technology company for virtual interior design, with 500 designers, 17 full time employees and proprietary technology platform and advanced 3D visualization. Decorist was acquired in 2017 by Bed, Bath and Beyond Inc. Primary responsibilities: Driving Revenue Growth, Strategic Partnerships, Building and Managing Designer community, Customer Acquisition.

  • CEO | Brand President

    2012 - 2013

    Ran growing luxury yoga wear company with 19 employees, sold in 420 wholesale doors, in 25 countries. Strong revenue growth across wholesale, retail and ecommerce supported by instructor base of over 1500 key influencers. Company sold in Aug. 2013 providing exit for all investors.

Zobha is a high performance yoga and fitness apparel and accessories.

  • SVP Strategy and E-Commerce

    2008 - 2012

    Responsible for ecommerce with full P/L accountability with growth of 40-50% annually. Responsible for Corporate Strategy team for turnaround strategy and board of directors meetings.

Charlotte Russe is a clothing retail chain store in the United States.

  • Head of Strategy, Gap Inc., E-commerce Division

    2004 - 2006

    Led strategy group for all Gap Inc. Ecommerce properties including Gap.com, Bananarepublic.com, Oldnavy.com, and Piperlime.com. Strategized and executed piperlime.com business plan.

  • Vice President, Oldnavy.com, Gap Inc.

    2001 - 2004

    Launched and grew Oldnavy.com to $200M in sales. Hired and managed team from start-up to over 65 employees. Drove growth in excess of 50-80% annually.

  • Merchandise Manager, Sr. Merchandiser, Gap Inc., Old Navy Division

    1995 - 2001

The Gap is an American worldwide clothing and accessories retailer.

  • Sourcing and Production Manager

    1991 - 1993

The Gap is an American worldwide clothing and accessories retailer.

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