Deanna Dong
Head of Product Marketing at Writer
San Francisco, California
Overview
Work Experience
Head of Product Marketing
2023 - Current
Writer is a software firm that develops a full-stack generative AI platform delivering transformative ROI for enterprises.
Raised $326,000,000.00 from Radical Ventures, PremjiInvest, Insight Partners, Gradient, Workday Ventures, ICONIQ Growth, B Capital, Accenture, Citi Ventures and Salesforce Ventures.
Marketing & Growth Advisor
2021
Across full-time and advising, I've worked with a range of verticals including AI (Writer, unitQ), fintech (Wealthfront, Stripe), SaaS (Dropbox, Pilot, Primer), healthcare (Detect, Headway), and web3 (Rally, Parsiq). I love working with early stage starts up on the following: - Building an early marketing strategy - Org design and hiring - Positioning and audience definition - Product marketing and go-to-market - Growth/performance marketing, lifecycle marketing, marketing operations
Limited Partner
2022
MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.
Head of Product Marketing, Emerging Products
2022 - 2022
Stripe is an API technology company that provides online payment processing and commerce solutions for Internet businesses.
Raised $9,440,247,725.00 from E1 Ventures.
VP of Marketing
2022 - 2022
Rally provides a blockchain platform for the development of video streaming and gaming apps.
Raised $57,000,000.00 from Blockchain.com Ventures, Coinbase Ventures and California Technology Ventures.
VP of Marketing
2019 - 2021
Senior Director of Marketing
2018 - 2019
Director of Product Marketing
2016 - 2018
Senior Product Manager of Growth
2015 - 2016
Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition.
Raised $274,200,000.00 from UBS.
Global Marketing Lead - Demand Generation and Lifecycle Marketing
2014 - 2015
Started and led team that built demand generation for Dropbox Business and lifecycle marketing for Dropbox's consumer product. Own business metrics (lead gens for sales and self-serve conversions) and reported to VP of Marketing. My team worked in close collaboration with Sales, Product, Engineering, Design, and Analytics. - Dropbox Business: my team responsible for lead gen and lead nurture campaigns, webinars, lead scoring, and marketing technology (Marketo, ON24, Salesforce integration, Responsys). - Dropbox consumer: responsible for developing and optimizing email programs that drive measurable lift in user engagement and upsells.
Online Sales Lead
2012 - 2014
Joined Dropbox as early member of its first sales team. Promoted from Senior Account Executive to Team Lead and I managed a team over a dozen online sales reps. My team was responsible for both significant revenue targets as well as feedback to product on feature roadmap.
Dropbox is a smart workspace company that provides secure file sharing, collaboration, and storage solutions.
Raised $1,709,215,000.00 from JP Morgan Chase, RBC Capital, Deutsche Bank, Macquarie Group, Goldman Sachs, Bank of America and JPMorgan Partners.
Editorial Assistant
2012 - 2012
- Assist editorial team in publishing content for online culinary trade magazine. - Write original stories, complete research and interviews, cover tastings and events, copy edit. - Spearhead social media campaign via Twitter and Facebook to increase readership and awareness.
StarChefs is the magazine for culinary insiders focuses on working chefs.
Fixed Income Derivatives, Associate
2008 - 2012
- Provide corporates, insurance companies, and asset managers with fixed income strategies for asset-liability management. - Manage client relationships, develop investment and hedging ideas, facilitate trade execution, and conduct client meetings. - Experienced in insurance company specific risk management issues such as pre-issuance hedging, fixed- and variable-annuity exposure, minimum guarantee risk, disintermediation risk, equity/rates hybrid risk, yield enhancement strategies, replication (RSAT) strategies, statutory capital and reserves, tail risk protection, etc. - Traded products include Treasuries, agency bonds, interest rate swaps, interest rate options, cross currency swaps, CPI swaps, total return swaps, and exotic derivatives. - Experienced with USD, EUR, GBP, and JPY fixed income markets. - Worked with credit risk officers and in-house counsel to negotiated counterparty risk management documents (ISDA, CSA, MRA) with clients. - Part of sales team ranked #1 in 2009 and 2010 by Greenwich Associate’s client survey.
DB Capital Ventures invests in early-stage and emerging growth businesses and is a venture capital firm based in New York.