DB

Deborah Benton

Managing Partner at Willow Growth Partners

Malibu, California

Overview 

Deborah Benton is the Founder and Managing Partner of Willow Growth Partners, investing in various sectors like cosmetics, e-commerce, and social networks. With a background including roles as President & COO at Nasty Gal and COO at ShoeDazzle, she has a proven track record in business strategy, P&L management, and leadership, while also serving on the boards of companies like The Bouqs Company and Carbon38.

Work Experience 

  • Founder & Managing Partner

    2020 - Current

    Willow provides early growth capital to entrepreneurs building the next generation of consumer brands and the disruptive technologies that power them.

  • Chair Of The Board Of Directors

    2020 - 2021

    Acquired by Graham Holdings Company (NYSE:GHC).

  • Board Director

    2019 - 2021

    Leaf Group Ltd. (NYSE: LEAF) is a diversified Internet company that builds platforms across our media (Well & Good, Hunker and LIVESTRONG.COM) and marketplace (Society6, Saatchi Art, and The Other Art Fair) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group's content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers. Leaf Group is headquartered in Santa Monica, California.

Leaf Group is a diversified Internet company that builds platforms across its media and marketplace properties.

Raised $190,300,000.00 from Generation Partners, 3i Group, Oak Investment Partners, Goldman Sachs and Spectrum Equity.

  • Investment Partner

    2014 - 2020

    Kaktus Capital invests in early-stage consumer branded companies and technology companies that facilitate the consumer experience. More accurately, we invest in extraordinary entrepreneurs building these types of companies who are looking to make a significant and lasting, positive impact.

  • Partner

    2014 - 2020

    MMG is a global performance improvement consulting firm working with global companies and private equity firms on strategy issues and assisting management with strategic revenue enhancement initiatives and cost management challenges arising from globalization, outsourcing and supply chain management. The firm consists of senior consultants, former C-level executives and functional experts, leveraging intellectual capital developed over decades to assist our clients achieve significant short-term and sustainable performance improvement.

Mitchell Madison Group is a California-based consultancy firm that provides management consultancy solutions to corporate clients.

  • Board Director

    2015 - 2020

    The Bouqs Company (Bouqs.com), the only cut-to-order, farm-to-table flower retailer delivering straight from farms on a volcano in South America!

The Bouqs Company is a cut-to-order online flower delivery service.

Raised $111,100,000.00 from CrowdOut Capital.

  • Board Director

    2015 - 2020

    Carbon38 is the premier destination for fashion-forward activewear. #RUNinRUNway.

Carbon38 is the premier e-commerce destination for performance fashion

Raised $39,100,000.00 from Cambridge Companies, Halogen Ventures and SoGal Ventures.

  • Board Director

    2018 - 2019

    Comfortable underwear made for unapologetic people of all sizes and genders.

  • Board Director

    2016 - 2018

    Vow To Be Chic is the millennial's best destination for rental designer bridesmaid and little white dresses.

  • President & Chief Operating Officer

    2012 - 2014

Nasty Gal is a fashion brand that sells women's clothing and accessories online.

Raised $65,000,000.00 from Index Ventures and Ron Johnson.

  • Chief Operating Officer

    2009 - 2012

ShoeDazzle is an online e-commerce site offering personalized and stylish ladies footwear handpicked by fashion experts.

Raised $66,000,000.00 from Andreessen Horowitz, Polaris Partners and Lightspeed Venture Partners.

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