Deepika Yerragunta

Head of Platform Products - eCommerce

2020 - Current

Building platforms for PepsiCo’s b2b and b2b2c businesses

Angel Investor

2018

Focus on startups that target the female buying power and are interested in changing the gender disparity equation in tech.

Chief Product Officer

2019 - 2020

Product Management Leader - Amazon Alexa

2017 - 2018

Leading Amazon's strategy in winning with Alexa in video.

Director of Product Management - Ads Platform

2013 - 2015

Led the product management and solutions marketing strategy and execution globally for advertising technology products. I managed a team of product managers that was responsible for product launches, thought leadership, go to market strategy, sales enablement and product & solution messaging. I built value selling based sales strategies and enabled sales teams on outcome based selling. I built SaaS pricing models for customer intelligence products.

Co-founder, CEO

2011 - 2013

Hautely was a fashion marketplace for emerging international designers from India and Thailand to sell to American customers • Resolved key challenges in International payments(Payments through local Indian banks), logistics(Break-bulk shipping models) and access to new international markets(U.S) for a highly curated fashion designer marketplace based in India and Thailand. • Partnered with international logistics and shipping companies reducing costs of international shipping by 60% with 3-day delivery • Developed and signed relationships with early stage designers in Thailand and India to generate a 20% revenue share on items sold on Hautely’s e-commerce marketplace • Conducted feasibility studies and built the business vision for Hautely’s long-term strategy

Platform Product Manager

2008 - 2013

• Led and managed Intel’s leading business platforms - “Intel vPro” generating double digit billion dollars in revenue and tens of million units in annual sales with double digit yoy growth • Successfully integrated cross-functional global teams with over 200 engineering, product, marketing and legal members with conflicting goals, and realigned priorities for building an SMB software solution – “Intel Small Business Advantage” that increased small business processor sales to a billion dollars in annual revenue • Developed and launched "First Time Buyer" marketing programs in countries with low business PC penetration - India, China, Middle East leading to XX% adoption in the first two years of the program launch • Regular presented Intel roadmaps and new products to CXO level customers – (Dell, HP, Lenovo, Fujitsu, LG, Samsung, Sony)

Senior Software Engineer

2006 - 2008

Developed Proof of Concepts using Wireless sensor networks and (passive and active) RFID technologies with Fortune 500 customers in Manufacturing, Retail, Supply Chain, Healthcare, Oil and Gas, Railroad, Transportation, Utilities. Technical advisor to CXO level customers (CIO, CTO, VP Eng., etc.), analyzing their business problems, and implementing cutting-edge Intel product solutions: • Smart Shelf – Developed a proof of concept to track retail employee productivity, combining RFID and wireless sensor networking • Intravenous pump tracking technology – Developed a product prototype for El Camino Hospitals to track and trace IV pumps, saving each floor of the hospital $300,000 per month. • Preventing railroad crashes – Tracked vibrations on train bearings to predict and prevent railroad crashes • Smart Shipping Container – Measured and tracked temperature-control systems in container ships from Oakland to Singapore using wireless sensor networking technology • Digital Supply Chain – Developed smart manufacturing technology processes to bring efficiencies in manufacturing processes using RFID technology and web services to analyze and report data • Enterprise Management and Security – Conducted gap analysis on IT environments to detect manageability and security gaps and make improvements in IT efficiencies

Senior Software Engineer - School Board of Broward County

2005 - 2006

Worked on a change management initiative directly reporting to the CIO of the Client organization. Initiative involved transitioning users under a 256 school system at the School Board of Broward county. Responsible for re-architecting legacy student information system applications using Java, SQL into a web based architecture using IBM web technologies.

Senior Software Engineer, Product Development - Walgreens Corp HQ

2004 - 2005

Conceptualized the vision for Walgreens Photo Orders, an innovative application for customers in Walgreens stores to upload and develop photo prints. Rolled out application into 4500 Walgreens stores across the country generating >10 million in revenue in the 1st year of launch.