Diana Melencio
General Partner at XRC Ventures
Los Angeles Metropolitan Area
Overview
Work Experience
General Partner
2021 - Current
XRC is a multi-strategy fund investing in Pre-Seed to Series A companies within the intersection of consumer behavior and advancements in technology.
Investor & Board Member
2022
The at-home beauty device market is the fastest growing consumer category, estimated to grow 26%+ to over $90B by 2030, and Solawave is the fastest growing company within the category.
SolaWave specializes in the development of skincare tools and topicals for all genders, and skin tones.
Investor & Board Member
2023
Award-winning SPF Beauty brand with products that leave no white cast, doesn't pill under makeup, could be reapplied OVER makeup and double up as skincare, too.
Investor & Board Member
2023
Unique, premium collegiate apparel that shows you're part of a community while still standing out from the crowd.
Homefield Apparel builds a Direct-to-Consumer collegiate apparel brand, for schools of all sizes.
Raised $2,897,782.00 from XRC Ventures.
Early Stage VC
2018 - 2020
WISE Ventures is a venture fund focused on Seed to Series B tech-enabled opportunities across sports & entertainment, consumer, real estate, and adjacent industries. Select Investments include: Latch (SPAC IPO) | Fevo | Youi.TV (Acq'd by WarnerMedia) | Moved | Slate
WISE Ventures is an investment fund based in Manhattan .
Co-Founder & COO
2015 - 2017
QUINN, backed by well-known angel investor Jason Calacanis, XRC Labs, and Accenture, is an on-demand shopping and last-mile delivery platform for multi-brand retailers and their customers. Appeared on the Today Show, quoted in CNN, US News, The Wall Street Journal, Forbes, Glossy.co, Bustle, MarketWatch, and Monster.com.
Co-Founder & COO
2013 - 2015
OKMYOUTFIT is a mobile application that allows you to connect with a celebrity stylist. Data captured in those interactions include: demo, geo-tagging, brands, price preferences, wish list items; providing a robust data set to inform retailers on consumer purchasing trends and behavior. Featured on ABC News; The Best of Fashion Tech, Internet Week 2015.
Healthcare, Retail, and Consumer Investments
2010 - 2013
Member of 15-person investment team for top asset management firm with over $13 billion AUM. Focused on investments in the Healthcare, Retail, and Consumer space, accounting for *1B+ of portfolio.
Cramer Rosenthal McGlynn LLC. is a financial company focusing on equity management for corporations, institutions, and pension funds.
Growth Equity Investments
2008 - 2009
Lead analyst responsible for identifying trading strategy and identifying long and short opportunities and investment ideas for generalist hedge fund.
Equity Research, Specialty Retail
2008 - 2008
First Team All-American Research Team, #1 ranked research team in the Specialty Retail sector, according to the Financial Times Institutional Investor.